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Snoop Lion Partners With Reed's Ginger Brew and Causes.com to

Snoop Lion Partners With Reed's Ginger Brew and Causes.com to Raise
Awareness for the Mind Gardens Project in Jamaica 
Entertainment Icon Creates Self Sustainable Organic Gardens
Throughout Kingston and Creates Mind Gardens Project Pledge at
Causes.com/MindGardens 
LOS ANGELES, CA -- (Marketwire) -- 11/13/12 --  Today, pop culture
icon Snoop Lion is excited to announce a new partnership in support
of the Mind Gardens Project, his latest non-profit initiative to
establish sustainable, organic community gardens that will provide
fresh fruits and vegetables to school aged children in Jamaica.
Beverage maker Reed's Ginger Brew has joined the effort to give back
to Jamaica, adding momentum as they prepare to launch a massive Mind
Gardens awareness campaign on Causes.com. (NASDAQ: REED) 
Earlier this year, Snoop Lion unveiled his latest project,
Reincarnated, which consists of a soon-to-be released album, a photo
book, and a feature length documentary by VICE Films and Snoopadelic
films illustrating Snoop's evolution and transition from rap to
reggae. This dramatic change came about as a result of Snoop's recent
personal journey to Jamaica and his time spent with the culture and
people of the land. Wanting to give something back in return, Snoop
partnered with entrepreneur and philanthropist John Paul DeJoria of
Paul Mitchell and Patron Spirits for the Mind Gardens Project.  
"When I went to Jamaica we took time to visit these communities in
Kingston, and I was deeply affected by the poverty and lack of good
food available to the children," says Snoop Lion. "No child should go
hungry. After all the inspiration Jamaica had provided me, I felt
compelled to create a program to give back to the community." 
The Mind Gardens Project has already begun work in Kingston, Jamaica
with locations in the neighborhoods of Trench Town and Tivoli
Gardens. Here, local residents are provided with tools and resources
to help them effectively grow their own food. Plans for additional
domestic and international locations are in the works for the future. 
As a first step to help raise awareness for the initiative, the Mind
Gardens Project, with the support of Reed's Ginger Brew, has launched
a campaign on Causes.com, which empowers people to take the Mind
Gardens Pledge and make an e
ffort to learn more about their own local
community gardens. Everyone who takes the pledge will have the chance
to win a year's supply of Reed's Ginger Brew by visiting
www.causes.com/mindgardens. As the Mind Gardens Project launches, the
partnership with Reed's Ginger Brew brings a new element of positive
synergy and perfectly complements Snoop Lion's efforts to provide
children with proper nutrition. Reed's Ginger Brews, founded in 1989,
is based on traditional Jamaican style ginger ales or "ginger beers"
as the locals call it. When Reed's CEO and Founder, Chris Reed,
learned of Snoop Lion's Mind Gardens Project, he knew he wanted to
get involved. 
"We've been looking for a way to give back to Jamaica," says Chris
Reed. "Nothing is more basic than food in helping people help
themselves. Snoop helping to educate the world on how to eat better,
and encouraging communities to grow their own organic food -- this is
very positive change. We are also excited about rolling out this
project to many U.S. cities. My company has always tried to offer
people better, healthier options when it comes to what they drink.
Our larger goal is about helping people live better, healthier lives.
Snoop's Mind Gardens Project is in line with our vision. We have
committed a percentage of our sales this year to help fund the
program."  
"This is just the start, we have some big plans to roll out Mind
Gardens stateside in the year to come," says Snoop Lion. "We can all
do our part to help people eat healthier and live better. Bless up!
Jah Rastafari!" 
For more information about the Mind Gardens Project, please visit
MindGardens.org and Causes.com/MindGardens. 
About The Mind Gardens Project 
 Launched in Kingston, Jamaica in
late 2012, Mind Gardens is a non-profit initiative started by Snoop
Lion and John Paul DeJoria, with the goal of establishing
sustainable, organic community gardens that will provide fresh fruits
and vegetables to school aged children in the community. Bringing
these communities the proper tools and resources to cultivate their
own nutritional alternatives not only makes for healthy bodies, but
also healthy minds. With two gardens already underway, we need your
help to spread the word, build more gardens and take this project
worldwide. Together we can plant a seed, grow a garden, and change a
life. For more information, please visit MindGardens.org 
About Snoop Lion
 Snoop Lion is the new moniker of multi-platinum
artist and entertainment icon, Snoop Dogg, whose ability to stay at
the forefront of popular culture and new technology has resulted in
unwavering relevance. Snoop Lion, in conjunction with VICE Media and
Stampede Management, are set to release Reincarnated, a project that
grew from Snoop's recent trip to Jamaica where the people and culture
positively affected him. The project includes a reggae album produced
by Diplo and the Major Lazer production team, a feature-length
documentary of his life and career, which premiered at the 2012
Toronto Film Festival to rave reviews, as well as a photo book. The
full Reincarnated project is set to release early 2013. For more
information, please visit SnoopLion.com  
About Reed's Ginger Brew
 Reed's, Inc. (NASDAQ: REED) makes the
top-selling natural sodas in the natural foods industry sold in over
13,000 natural and mainstream supermarkets nationwide. Its six
award-winning non-alcoholic Ginger Brews are unique in the beverage
industry, being brewed, not manufactured and using fresh ginger,
spices and fruits in a brewing process that predates commercial soft
drinks. The Company owns the top-selling root beer line in natural
foods, the Virgil's Root Beer product line, and the top-selling cola
line in natural foods, the China Cola product line. In 2012, the
Company launched Reed's Culture Club Kombucha line of organic live
beverages. Other product lines include: Reed's Ginger Candies and
Reed's Ginger Ice Creams. In 2009, Reed's started producing private
label natural beverages for select national chains. Reed's products
are sold through specialty gourmet and natural food stores,
mainstream supermarket chains, retail stores and restaurants
nationwide, and in Canada, as well as through private label
relationships with major supermarket chains. For more information
about Reed's, please visit ReedsInc.com   
About Causes
 Causes.com is an online platform that provides tools
for driving change. With 180 million users and over 500,000 campaigns
for change, Causes is the world's largest platform for activism and
philanthropy. Causes enables grassroots organizers, nonprofits and
companies to run online, social impact campaigns that raise brand
awareness, engage targeted audiences, and build dynamic communities.
For more information, please visit Causes.com/about 
MEDIA CONTACTS: 
Snoop Lion Contact 
Brianne Pins 
Brianne@CashmereAgency.com 
(323) 928-5003  
Kristen Tambara 
Kristen@CashmereAgency.com 
(323) 928-5005  
Reed's Ginger Brew Contact 
Julie Pantiskas
JuliePantiskas@gmail.com 
(310) 527-1340 
Causes.Org Contact 
Jessica Dahl
Jessica.Dahl@causes.org 
(202) 680-2073