HootSuite Adds Additional Facebook Features to Dashboard to Simplify
Demographic Targeting and Team Coordination
Newest Facebook features allow HootSuite Enterprise clients to better
address and analyze specific audiences on Facebook, streamline posts,
and easily manage and search their pages from within the social media
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 11/13/12 -- HootSuite
Media Inc. -
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With nearly 40% of HootSuite's over 3 million daily messages being
sent through Facebook, HootSuite has added a string of new features
to enhance the control and monitoring powers. A total of six new or
enhanced features, available immediately to HootSuite users, have
increased the demographic targeting and messaging capabilities of
team members on Facebook, expanded the available analytics, and have
made it possible to search Facebook from within the dashboard, among
other functions. HootSuite has quickly become the leading social
media management tool for enterprise and is used today by leading
brands such as PepsiCo, McDonalds, Virgin and more.
New Features for HootSuite Enterprise Clients:
-- Enhanced Demographic Targeting: Enterprise clients can now target
Facebook users by Age, Gender, Interested In, Relationship Status, and
-- Geo-Fencing Profiles: Profile settings to Geo-Fence profiles. Create
profiles for team members to limit the target audience of their posts by
language and location for enhanced control and targeted messaging.
Additional New Features for all Users:
-- Private Messages: Respond to fan follower private messages sent to
Facebook pages, then track them easily. Expand private conversations
within HootSuite streams to view the full thread.
-- Facebook Search: Users can now search Facebook from the HootSuite
-- Facebook Stream real-time Likes and comments: Real-time monitoring of
Likes and comments within the HootSuite dashboard.
-- Event Streams: Create a stream of group events on HootSuite.
"With features like Demographic Targeting and Geo-Fencing, more
companies than ever will be able to prioritize social
on their home
turf. These functions are an extension of our effort to make
HootSuite a truly international service offering," says Ryan Holmes,
CEO of HootSuite. "We take pride in listening to the requests of our
clients and these Facebook features are a prime example of the fruit
of that labour."
Argentina's Avatar Agency, which controls the South American Facebook
accounts of Audi, ESPN, Coca-Cola and a number of other select
clients, has been using HootSuite's new Demographic Targeting and
Geo-Fencing features to great success.
"With over 50 team members and 9 different teams managing around 65
social profiles, we need to be able to control how each of our
community managers are posting to our clients' Facebook pages," says
Nadia Idiart, Community Manager Team Leader of the Avatar Agency.
"HootSuite's new Geo-Fencing function meets those needs perfectly,
allowing us to coordinate our Facebook posts for specific countries
and languages throughout South America. Plus, the Demographic
Targeting functions ensure that these posts are reaching the client
base we want."
HootSuite had also added five new Facebook Analytics Modules. These
modules allow Pro users and Enterprise clients to track their reach
and see who is talking about them by region and by demographic. It
also allows users to compare public pages by tracking Likes and those
"talking about" them and then comparing these figures to companies of
HootSuite's advanced Facebook functionality makes utilizing the
leading social media network a simple process for any team members.
Customizing, uploading, searching, and measuring on Facebook just got
a massive upgrade from HootSuite.
Blog Post: http://blog.hootsuite.com/new-facebook-features/
HootSuite Enterprise: http://hootsuite.com/enterprise
HootSuite for Facebook: http://hootsuite.com/manage-facebook
Media Kit: http://media.hootsuite.com/media-kit/
HootSuite is a social media management system for businesses and
organizations to collaboratively execute campaigns across multiple
social networks from one secure, web-based dashboard. Launch
marketing campaigns, identify and grow audience, and distribute
targeted messages using HootSuite's unique social media dashboard.
Streamline team workflow with scheduling and assignment tools and
reach audiences with geo-targeting functionality. Invite multiple
collaborators to manage social profiles securely, plus provide custom
reports using the comprehensive social analytics tools for
measurement. Key social network integrations include Facebook,
Twitter, LinkedIn, and Google+ Pages, plus a suite of social content
apps for YouTube, Instagram, Tumblr and more. To learn more, visit:
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HootSuite Media Inc.
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