Dex One Recognized for Excellence in Digital Marketing

  Dex One Recognized for Excellence in Digital Marketing

                 Wins Eloqua's 2012 Rookie of the Year Award

Business Wire

CARY, N.C. -- November 12, 2012

Dex One (NYSE: DEXO) today announced it received the 2012 Eloqua Markie Rookie
of the Year award for excellence in digital marketing, featuring its “How
Findable Are You?” campaign.

Dex One was recognized during an awards ceremony at Eloqua Experience on Nov.
7, Eloqua's annual user conference. Winners were chosen across 20 unique
categories from an impressive entry pool of more than 200 submissions.

Dex One was honored for its customer-centric, automated demand generation
campaign that used the Eloqua platform. As a result the company:

  *Compressed referral response times from a few days to one hour
  *Positioned the company as "Findability Experts"
  *Generated improved lead volume and conversion rates and increased the
    average sale per customer

“We’re proud of the cross-functional team at Dex One that drove this
transformation,” said Tyler Gronbach, senior vice president of communications
at Dex One. “We’re leveraging technology to respond to our customers more
quickly and improve our lead volume, conversion rates, and revenue generated.”

“Building a high performance revenue engine isn’t easy. Dex One implemented a
lead nurture program that supports prospect conversions through all stages of
the buyer’s journey,” said Joe Payne, CEO of Eloqua. “As a result of the
campaign, conversion rates increased as did average deal size. For their
exceptional efforts, Dex One is now a 2012 Markie winner in the Rookie of the
Year category.”

Learn more about Dex One’s winning “How Findable Are You?” campaign, by going


Dex One Corporation (NYSE: DEXO) is a leading marketing solutions provider
helping local businesses and their customers connect wherever and whenever
they choose to search. Building on its heritage of delivering print-based
solutions, the company provides integrated products and services to help its
clients establish their digital presence and generate leads. Dex One's locally
based marketing experts offer a broad network of local marketing solutions
including online, mobile and print search solutions, such as For
more information, visit


Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.
The company’s cloud software, professional services and education programs
provide marketers with thetechnology and expertiseneeded to help marketing
drive revenue.More than 100,000 global users from companies both large and
small,rely on themarketing automationpower of Eloqua to improvedemand
generationandlead managementwhile driving morequalified leads. Eloqua’s
customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National
Instruments.The company is headquartered in Vienna, Virginia. For more
information,, subscribe to theIt’s All About
Revenueblog, call866-327-8764, or email


Certain statements contained in this statement regarding Dex One Corporation's
future operating results, performance, business plans, prospects, guidance and
any other statements not constituting historical fact are "forward-looking
statements" subject to the safe harbor created by the Private Securities
Litigation Reform Act of 1995. All forward-looking statements reflect only Dex
One Corporation's current beliefs and assumptions with respect to future
business plans, prospects, decisions and results, and are based on information
currently available to Dex One Corporation. Accordingly, the statements are
subject to significant risks, uncertainties and contingencies, which could
cause Dex One Corporation's actual operating results, performance or business
plans or prospects to differ materially from those expressed in, or implied
by, these statements.


Dex One Corporation
Media Contact:
Chris Hardman, 303-784-1351
Investor Contact:
James Gruskin, 800-497-6329
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