eBay Joins with Xiu.com to Bring Global Style to China

  eBay Joins with Xiu.com to Bring Global Style to China

  Best of global selection and local buying experience, eBay Style, launches
                                    today

Business Wire

SHENZHEN, China -- November 12, 2012

eBay (NASDAQ: EBAY), the world’s leading online marketplace, today announced a
new relationship in China with Xiu.com, a leading Chinese online fashion and
luxury retailer. Together, eBay and Xiu.com are launching a new and fully
localized online shopping experience, called eBay Style that brings the very
best of eBay to Chinese consumers, particularly in fashion.

(Photo: Business Wire)

(Photo: Business Wire)

eBay Style (ebay.xiu.com), which launches today, will connect Chinese online
consumers to global products and brands currently being sold on eBay.com.
Through the partnership, Chinese consumers can access eBay’s unmatched global
selection, with Xiu.com being responsible for handling all sales, logistics
and customer service.

In total, eBay Style will include up to 5000 brands in apparel, handbags and
shoes, accessories, health and beauty and other lifestyle categories. All
products will be new and available from eBay’s most trusted sellers.

Melanie Tan, vice president for eBay said: “Today, Chinese consumers are
increasingly coming to eBay and we have seen a 40% year on year increase of
goods bought by Chinese consumers navigating eBay.com in English. We believe
that in the future Chinese consumers will use eBay as a passport to global
Fashion styles, especially for leading women’s brands and accessories, and
menswear, because our broad selection of new, branded, and designer
merchandise will be unmatched in China.”

As well as providing the platform for eBay Style, Xiu.com will be responsible
for curating and translating the inventory from eBay with a product search and
browsing experience suited to Chinese consumers. Xiu.com will also provide
local returns and Chinese language customer service.

George Ji, CEO of Xiu.com said: “Our mission is to bring the best of the World
to China, so eBay, with its global access, is an ideal partner for us. Through
our curation efforts, we also hope to introduce a new, more inspiring buying
experience to Chinese consumers.”

Ms. Tan added: “Our long term vision is to connect Chinese consumers to global
products and brands that they want and love in a seamless and safe way. By
partnering with Xiu.com we are able to surface our best inventory to Chinese
consumers, while providing a simple and easy shopping experience.”

eBay will support the launch of eBay Style in China with a brand marketing,
public relations and social media campaign as well as new smartphone and
tablet applications.

eBay Inc. in China

eBay Inc. activity in China comprises an export business enabling thousands of
Chinese entrepreneurs to sell to a global customer base via eBay’s platforms
and PayPal’s payments solutions, a large development center and a partnership
with Xiu.com to facilitate imports. Each year eBay and PayPal enables a
multi-billion dollar trade of products and services from Chinese entrepreneurs
to customers around the world. The Shanghai-based development center
undertakes critical innovation and infrastructure work that underpins eBay
Inc.’s global platforms. eBay Style provides Chinese consumers with easy
access to global brands and products they love and want from eBay’s
international sellers via Xiu.com. eBay Inc. employs almost 1,500 people in
China and supports thousands of Chinese enterprises and their employees by
enabling global commerce.

About eBay Inc.

Founded in 1995 inSan Jose, Calif.,eBay Inc.(NASDAQ:EBAY) is a global
commerce platform and payments leader connecting millions of buyers and
sellers. We do so througheBay, the world's largest online marketplace, which
allows users to buy and sell in nearly every country on earth; through PayPal,
which enables individuals and businesses to securely, easily and quickly send
and receive digital payments; and through GSI, which facilitates ecommerce,
multichannel retailing and digital marketing for global enterprises.
X.commerce brings together the technology assets and developer communities
ofeBay, PayPal and Magento, an ecommerce platform, to supporteBay
Inc.'smission of enabling commerce. We also reach millions through
specialized marketplaces such asStubHub, the world's largest ticket
marketplace, andeBay classifieds sites, which together have a presence in
more than 1,000 cities around the world. For more information about the
company and its global portfolio of online brands, visitwww.ebayinc.com.

About Xiu.com

Founded in 2008, Xiu.com is a leading online fashion and luxury retailer in
China. The categories offered on Xiu.com include apparel, shoes, accessories,
watches, bags, cosmetics and other fashion products. Xiu.com is dedicated to
bringing the best global fashion and lifestyle to China and has become a major
channel for both international brands’ entry to China market and Chinese
customers’ purchases of overseas fashion products.

Through its B2C platform with solid IT support, Xiu.com successfully presents
overseas products in a way that is familiar to Chinese customers. Xiu.com
provides one-stop shopping experience, with services ranging from convenient
payment methods, cross-border forwarding, home delivery, unconditional return,
customer relationship management, warehousing management and marketing
support, etc.

The headquarters of Xiu.com is located in Shenzhen with approximately 800
employees. Investors of Xiu.com include KPCB and Warburg Pincus.

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Contact:

eBay Inc.
Amanda Miller, 408-376-5316
amandacmiller@ebay.com
 
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