ADDING MULTIMEDIA MasterCard’s ‘Click and Be Generous’ Campaign Benefitting Stand Up To Cancer Launches in Time for

  ADDINGMULTIMEDIAMasterCard’s ‘Click and Be Generous’ Campaign Benefitting
  Stand Up To Cancer Launches in Time for Holiday Shopping Season

Ty Burrell Featured in New TV Spot for Program Which Encourages Cardholders to
Use Their MasterCard Cards When Shopping Online To Raise Funds for Innovative
                               Cancer Research


Business Wire

PURCHASE, N.Y. & LOS ANGELES -- November 12, 2012

MasterCard today joined with Stand Up To Cancer (SU2C) to introduce ‘Click and
Be Generous’, a campaign designed to involve consumers in the fight against
cancer as they begin their holiday shopping. From November 12 through December
31, 2012, when cardholders spend $10 or more online on their MasterCard cards,
MasterCard will donate up to $2 million to Stand Up To Cancer – one precious
cent at a time. Certain terms and conditions apply.

Ty Burrell, Emmy-winning actor and Stand Up To Cancer Ambassador, to help
introduce this initiative. ...

Ty Burrell, Emmy-winning actor and Stand Up To Cancer Ambassador, to help
introduce this initiative. (Photo: Business Wire)

The program formally launches today and will be supported with the
introduction of a new TV spot featuring Emmy-winning actor and Stand Up To
Cancer Ambassador Ty Burrell. Burrell, who stars in the Fall 2012 Dreamworks
Animation film Mr. Peabody and Sherman and is known for his role as Phil
Dunphy on the ABC hit show Modern Family, will appear in a 30-second broadcast
spot that will begin airing on November 21 to help drive awareness for the

“The fight against cancer is truly personal to me, as I lost my father to this
terrible disease. I am proud to be part of the incredible collaboration
between MasterCard and Stand Up To Cancer, which makes it easy for everyone at
home to raise funds for vital cancer research.”

“During the holidays we see people’s generosity and engagement with important
causes increase as we all take the opportunity to appreciate the priceless
moments in our daily lives,” said Cheryl Guerin, senior vice president, U.S.
Marketing, MasterCard. “In support of this, we wanted to introduce a program
which enabled our cardholders to drive contributions for cancer research by
simply going about their holiday shopping online as they normally would. We
are thrilled to have Ty Burrell help us introduce this initiative as his humor
and good nature align with the spirit of the season.”

The collaborative campaign represents a continued dedication to cancer
research and awareness for MasterCard, which has raised nearly $9 million to
date for the cause. The donations driven by MasterCard’s generous cardholders
have helped provide support to Stand Up To Cancer and the translational cancer
research it funds.

“We greatly appreciate the support of major donors like MasterCard who
continue to drive creative programs that not only raise critical funding for
research, but also drive awareness and consumer involvement in our cause,”
said Sue Schwartz, co-founder of Stand Up To Cancer. “Life is precious and
cancer impacts far too many of us not to take an active stance in the fight
against cancer.”

Cardholders can learn more about the MasterCard “Click & Be Generous” program
by visiting or by following @MasterCard on

About MasterCard

MasterCard (NYSE: MA),, is a global payments and technology
company. It operates the world’s fastest payments processing network,
connecting consumers, financial institutions, merchants, governments and
businesses in more than 210 countries and territories. MasterCard’s products
and solutions make everyday commerce activities – such as shopping, traveling,
running a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest

About Stand Up To Cancer

Stand Up To Cancer (SU2C) -- a program of the Entertainment Industry
Foundation (EIF), a 501(c)(3) charitable organization -- raises funds to
accelerate the pace of groundbreaking translational research that can get new
therapies to patients quickly and save lives. SU2C facilitates collaboration
among the best and the brightest in the cancer research community. The
American Association for Cancer Research (AACR) and a Scientific Advisory
Committee conduct rigorous, competitive review processes through which SU2C's
grantees are selected. By galvanizing the entertainment industry, SU2C
generates awareness and builds grassroots support for this new approach to
ending cancer.

Photos/Multimedia Gallery Available:



Sarah Ely, 914-249-6714
Robertson Schwartz Agency/Stand Up To Cancer
Angee Jenkins, 310-395-6622
Stand Up To Cancer
Maurine Slutzky, 213-240-3923
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