Chrysler Mid-Atlantic Business Center and its Dealers Unite With Toys for Tots
to Bring Good Cheer to Families This Holiday Season
- Each minivan and Dodge Journey sold generates donation for children
ELKRIDGE, Md., Nov. 12, 2012
ELKRIDGE, Md., Nov. 12, 2012 /PRNewswire/ -- Chrysler Group LLC's Mid-Atlantic
Business Center (MABC) and more than 250 of its dealers are joining forces
with the Marine Toys for Tots Foundation to make this holiday season happier
for many families.
"We value our strong connection to the local community, so this is a heartfelt
way for us to give back to the people who support us year round," said Carlos
Jimenez, Director, Chrysler Group LLC's Mid-Atlantic Business Center. "Toys
for Tots is the perfect charity partner for us, and the dealer distribution
network is a great way for us to put smiles on the faces of children who are
As part of the program, the MABC is offering a $4,000 incentive on 2012 Dodge
Journeys, a $2,750 incentive on 2013 Chrysler Town & Country minivans and a
$1,750 incentive on 2013 Dodge Grand Caravans. The MABC will donate $100 to
the Marine Toys for Tots Foundation for each Dodge Journey, Chrysler Town &
Country and Dodge Grand Caravan sold throughout Chrysler's Mid-Atlantic
region, which covers Delaware, Maryland, Pennsylvania, southern New Jersey,
Virginia and West Virginia. Dealers in the region are encouraged to match the
$100 donation and serve as a drop-off point for toys.
The Mid-Atlantic Business Center and its dealers are ready to raise thousands
of dollars for Toys for Tots this holiday season. The campaign will be in full
swing at local Chrysler and Dodge dealerships throughout the Mid-Atlantic
region between November 12 and December 26.
"Finding a present under the tree on Christmas morning is an experience every
child deserves," said retired Marine Major Bill Grein, Vice President of the
Marine Toys for Tots Foundation. "The Chrysler Mid-Atlantic Business Center
and its dealers have certainly done more than their fair share to help us
bring that joy to children whose families have suffered so much. Last year
with the toys their dealerships collected and the funds they raised, we were
able to fulfill the Christmas dreams of nearly 20,000 less fortunate children
who otherwise might have been overlooked."
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance
with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat
vehicles and products. With the resources, technology and worldwide
distribution network required to compete on a global scale, the alliance
builds on Chrysler Group's culture of innovation, first established by Walter
P. Chrysler in 1925, and Fiat's complementary technology that dates back to
its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features
some of the world's most recognizable vehicles, including the Chrysler 300 and
Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand
Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms
and powertrains for small- and medium-size cars, allowing Chrysler Group to
offer an expanded product line including environmentally friendly vehicles.
About The Marine Toys for Tots Foundation
Toys for Tots, a 65-year national charitable program run by the U.S. Marine
Corps Reserve, provides happiness and hope to economically disadvantaged
children during each Christmas holiday season. The toys, books and other gifts
collected and distributed by the Marines offers these children recognition,
confidence and a positive memory for a lifetime. It is such experiences that
help children become responsible citizens and caring members of their
community. Last year the Marine Corps fulfilled the holiday hopes and dreams
of 7.2 million less fortunate children in over 728 communities nationwide. For
more information, visit www.toysfortots.org.
SOURCE Chrysler Group LLC
Contact: Lisa Barrow, +1-877-840-3278 (office) or +1-215-756-2433 (cell),
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