United Nations Awards Turkcell for its CSR Campaign "Turkey's Money-Box" for the Van Earthquake

 United Nations Awards Turkcell for its CSR Campaign "Turkey's Money-Box" for
                              the Van Earthquake

  PR Newswire

  ISTANBUL, Turkey, November 12, 2012

ISTANBUL, Turkey, November 12, 2012 /PRNewswire/ --

Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology
company in Turkey has announced that its education campaign "Turkey's
Money-Box", initiated with the support of the Ministry of Education (MEB) and
in partnership with the Turkish Education Foundation (TEV), has been granted
the "UN Elite Award" at the IPRA Golden Global Awards.

 (Photo: http://photos.prnewswire.com/prnh/20121112/573857 )

The "Turkey's Money-Box" education campaign was initiated by Turkcell with a
donation of TRY5 million to lend a helping hand to earthquake victims in the
Van province, who struggle with the devastating effects of the earthquake.
Donations, which have now reached TRY9.5 million thanks to Turkcell
customers' support, were used to build a 132 person dormitory for high school
students, where they both reside and spend their leisure time productively in
a youth-friendly, steel constructed and earthquake resistant facility. It
also went towards providing scholarships for 100 notably successful students,
as well as building a 192 person teacher campus, shortly ready for teachers to
move into. Turkcell has also created employment opportunities for the
disabled through a call center project initiated in Van in collaboration with
Turksat, and in support of the Ministry of Education (MEB). In line with
Turkcell Group's approach to people, with a particular focus on physically
challenged individuals, half of the 100 people employed by Turkcell Global
Bilgi in Van are disabled.

During the award ceremony where 33 companies from 15 countries received
awards, Turkcell Chief Corporate Affairs Officer Koray Ozturkler commented
that "We took immediate action right after the earthquakes, and as a result,
the "Turkey's Money-Box" project emerged for Van; a city into which we put our
hearts and affection for our people. "Turkey's Money-Box", which we launched
with a donation of TRY5 billion, has now accumulated to TRY9.5 million with
the support of Turkey. With its transparency our project has set an example
for the world at every step. Our students have already settled into their
dormitories. And our teachers will be moving into their houses before
national Teachers' Day. We had a dream, which we made come true. We are both
happy about these results and proud to be worthy of the UN's special award."


International Public Relations Association - IPRA was formally established in
London on 1955, with the objectives of defining standards of public relations,
growing the sector, and bringing together international professionals to
create resources for other executives. The awards that IPRA has been giving
for 9 years are considered some of the most important in the area of Public
Relations. Candidates for IPRA awards from all over the world are evaluated
according to various criteria for nomination as finalists. The objective,
planning, execution, and campaign results of projects applying for the awards
are evaluated step by step.


Turkcell is the leading communications and technology company in Turkey, with
35.2 million subscribers as of September 30, 2012. Turkcell is a leading
regional player, with market leadership in five of the nine countries in which
it operates with its approximately 68.1 million subscribers as of September
30, 2012. It has become one of the first among the global operators to have
implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual
Carrier technology, and is continuously working to provide the latest
technology to its customers, e.g. 84 Mbps in the near future. As of September
30, 2012, Turkcell population coverage is at 99.17% in 2G and 83.14% in 3G.
Turkcell reported a TRY2.8 billion (US$1.5 billion) net revenue with total
assets of TRY18.0 billion (US$10.1 billion) as of September 30, 2012. It has
been listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey. Read more at  http://www.turkcell.com.tr

For further information please contact Turkcell

Nihat Narin

Division Head of Investor and International Media Relations Tel: +
90-212-313-1244 Email: nihat.narin@turkcell.com.tr 

Banu Uzgur 

International Media Relations Manager Tel: +
90-212-313-1506 Email:
banu.uzgur@turkcell.com.tr  investor.relations@turkcell.com.tr

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