Westfield Names Marianne Parkinson Group Customer and Marketing
WESTFIELD CENTER, OH -- (Marketwire) -- 11/12/12 -- Marianne
Parkinson joins Westfield Insurance as the group customer and
marketing leader, where she will lead Westfield's marketing and
customer experience management functions.
"In recruiting for this leadership position, we sought a proven
leader with a track record of success in applying research, data,
analytics, segmentation, technology and service excellence to the
goal of earning customer loyalty and trust," said Stuart Rosenberg,
Westfield Group administration leader. "We are excited about the
expertise Marianne Parkinson brings to enhancing our capabilities in
marketing and customer experience management."
Prior to joining Westfield, Parkinson held several positions at USAA.
Most recently, she served as assistant vice president of marketing
strategy. In this position, she was responsible for promoting a
culture of customer centricity across the enterprise.
Parkinson also served as the assistant vice president of demand
generation, where she oversaw the company's brand marketing and
creative, as well as sponsorship and event platforms. She also held
the position of assistant vice president of segmentation strategy, a
role that is responsible for defining segments, and developing and
prioritizing member strategies.
Prior to USAA, Parkinson was vice president of strategy, financial
markets for Harte-Hanks, general manager of marketing for SCANA
Corp., and senior manager of research and new product development for
GE Capital. She also served with Barnett Bank as marketing
communications manager in consumer lending and bank retail marketing,
and senior vice president of credit card marketing.
About Westfield Insurance
In business for more than 164 years, Westfield Insurance provides
commercial and personal insurance in 21 active states, and surety
services to customers in 31 states. Westfield is one of the nation's
50 largest property and casualty insurance groups, represented by a
network of over 1,000 independent insurance agencies. Westfield Bank
provides banking solutions for businesses and individuals, and
Westfield Services provides service and training support for
independent insurance agencies. Learn more about Westfield Insurance
For information contact:
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