LifeLock Unveils New Facebook App - 'LifeLock for Life'

LifeLock Unveils New Facebook App - 'LifeLock for Life'

Followers Can Test Their Security Knowledge and Enter to Win Prizes

TEMPE, Ariz., Nov. 12, 2012 (GLOBE NEWSWIRE) -- LifeLock, Inc.
(, an industry leader in proactive identity theft protection
has launched 'LifeLock for Life', a Facebook application enabling fans to
explore different life stages and events to test their security knowledge.
Upon answering correctly, users can enter for a chance to win prizes. The
foundation of the game educates consumers about the threats looming from
infancy, adolescence and adulthood.

"Here at LifeLock, we are always working to educate consumers and advocate for
their rights," said Marvin Davis, Chief Marketing Officer for LifeLock.
"LifeLock for Life is an educational and entertaining tool that allows us to
reach a wide range of consumers and share information that could potentially
benefit them. In addition to the education opportunity, there's also a chance
to win some great prizes, from gift cards to travel vouchers."

According to the 2012 Identity Fraud Report by Javelin Strategy and Research,
overall identity theft rates were constant among all age ranges; however the
type of fraud did vary between age groups. Being aware of the risks is the
first step in combating the rising crime. 'LifeLock for Life' will demonstrate
how consumers can best protect themselves and their families at every life

The LifeLock Facebook page also provides consumers an opportunity to defend
themselves with knowledge. Followers can find the latest identity theft
stories and news of what advocates like LifeLock, law enforcement and elected
officials are doing to protect consumers from becoming victims of identity
theft. Fans are alerted about breaking news of identity theft reports, the
latest data breaches including tips and advice on how to stay protected and
can even submit a request for an identity theft expert to present at their
next group meeting.

To learn more, visit

LifeLock Contact:


LifeLock, Inc. (NYSE:LOCK), is a leading provider of proactive identity theft
protection services for consumers and identity risk assessment and fraud
protection services for enterprises. Since 2005, LifeLock has been
relentlessly protecting identities by providing consumers with the tools and
confidence they need to help protect themselves from identity theft and manage
their credit. In October 2012, Javelin Strategy & Research named LifeLock
Ultimate™ a "Best in Class Overall" identity theft protection solution and
also named it "Best in Detection". In March 2012, LifeLock further
demonstrated its commitment to combating identity fraud with the purchase of
ID Analytics, Inc., a leader in enterprise identity risk management that
provides visibility into identity risk and credit worthiness. ID Analytics,
Inc. currently operates as a wholly owned subsidiary of LifeLock, Inc.

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