Aflac & Macy's Raise Money for Pediatric Cancer with Annual Aflac Holiday Duck

Aflac & Macy's Raise Money for Pediatric Cancer with Annual Aflac Holiday Duck

2012 Duck Is Designed by a 16-Year-Old Leukemia Patient Treated at the Aflac
Cancer Center

PR Newswire

COLUMBUS, Ohio, Nov. 12, 2012

COLUMBUS, Ohio, Nov. 12, 2012 /PRNewswire/ --Aflac, the number one provider
of supplemental insurance in the United States, and recognized six times by
Ethisphere as one of the World's Most Ethical Companies, is once again teaming
with Macy's to produce and sell the 2012 Aflac Holiday duck. This is the
twelfth year that Aflac and Macy's are selling the annual plush duck, with all
net proceeds going to support research and treatment for childhood cancer.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/58454-aflac-macys-annual-holiday-duck-design-pediatric-cancer-patient-atlanta

For the 2012 holiday season, Aflac introduced a new twist. The company held a
contest at the Aflac Cancer Center of Children's Healthcare of Atlanta, asking
patients to design the holiday duck the way that they would like to see it
produced and sold at local Macy's stores across the country and online. The
prototype was designed by Monica Sandoval, a 16 year-old patient from Georgia,
who has battled leukemia for three years. This is the first time that the
Aflac Holiday Duck has ever been designed by a patient, and it is certain to
become a collector's item.

"Aflac, our employees and 70,000 independent sales agents are determined to
continue funding the research that will eventually lead to a cure for
childhood cancer; a disease that affects nearly 12,000 new patents each year,"
said Aflac Executive Vice President and Chief Marketing and Sales Officer of
Aflac U.S., Michael Zuna. "We are honored to lend our iconic Aflac Duck as a
symbol for helping children and families facing cancer and proud of Monica and
her design of the 2012 Holiday Duck."

"We are delighted to once again partner with Aflac on the sale of this
adorable Holiday Duck," said Amy Kule, Group Vice-President of Macy's Parade &
Entertainment Group. "For over a decade the sale of this plush at Macy's
stores has resulted in happy children from coast-to-coast, as well as
immeasurable support for the fight against childhood cancer. We hope that
millions more kids and families take this collectible home during the holidays
this season, so that together we continue to raise awareness and funds for
this important fight."

The 2012 Aflac Holiday Duck is adorned with antlers, wintery earmuffs and a
cozy red scarf to mark the holiday season. These festive ducks will be
available at more than 600 Macy's department stores across the country and at
aflacholidayduck.com, beginning on November 9. All net proceeds will be sent
to the nearest participating pediatric cancer hospitals in the region where
the duck is purchased. The prices are $10 for the 6-inch duck and $15 for the
10-inch version.

This year Aflac is stepping up its efforts to market the Holiday Duck,
particularly through social media. The company will activate programs on
Facebook, Pinterest, Twitter, Get Glue, FourSquare, YouTube and Aflac.com that
will direct consumers to Macy's or online locations to purchase a duck or make
a donation. In addition, the company will partner with SheSpeaks, an online
influencer marketing program with more than 250,000 members, on a Twitter
Party to promote the Holiday Duck on November 29 at 9 p.m. ET with the hashtag
#aflackids.

Since 2001, the Aflac Holiday Duck has raised $3 million for pediatric cancer
research and treatment, which is part of the more than $75 million that Aflac
has raised since 1995. Each month Aflac's independent sales agents contribute
more than $450,000 to the Aflac Cancer Center in Atlanta from their commission
checks to support childhood cancer research in the Aflac Cancer Center.

About Monica Sandoval
Monica Sandoval, 16, was diagnosed with leukemia in 2009 when she was 13 years
old. She lives Georgia, and is being treated at the Aflac Cancer Center of
Children's Healthcare of Atlanta. At the Aflac Cancer Center, Monica has
displayed a knack for boosting the spirits of her fellow patients. She has
organized parties, including a mock prom, and dressed up girls as princesses
and boys as pirates. A green belt in Tae Kwon Do, Monica was named the 2011
State Hero by the Georgia chapter of the Leukemia and Lymphoma Society for her
active role in the organization's "Pennies for Patients" campaign. Monica
lives with her parents and younger brother, Cody, who has donated bone marrow
twice as part of Monica's treatment.

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more
than 55 years, Aflac insurance policies have helped provide a safety net and
given policyholders the opportunity to focus on recovery, not financial
stress. In the United States, Aflac is the number one provider of
guaranteed-renewable insurance. In Japan, Aflac is the number one life
insurance company in terms of individual policies in force. Aflac insurance
products provide protection to more than 50 million people worldwide. For six
consecutive years, Aflac has been recognized by Ethisphere magazine as one of
the World's Most Ethical Companies. In 2012, Fortune magazine recognized Aflac
as one of the 100 Best Companies to Work For in America for the 14th
consecutive year. Also, Fortune magazine included Aflac on its list of Most
Admired Companies for the 11th time in 2012. Aflac Incorporated is a Fortune
500 company listed on the New York Stock Exchange under the symbol AFL. To
find out more about Aflac, visit aflac.com or aflacenespanol.com.

(Photo: http://photos.prnewswire.com/prnh/20121112/MM08094 )

(Logo: http://photos.prnewswire.com/prnh/20100423/CL92305LOGO)

Media Contacts:         Analyst and Investor Contact:
Laura Kane              Robin Y. Wilkey
Aflac Incorporated     Aflac Incorporated
706.596.3493            1.800.235.2667; Fax: 706.324.6330
lkane@aflac.com        rwilkey@aflac.com
Jon A. Sullivan
Aflac Incorporated
706.763.4813
jsullivan@aflac.com
Orlando Veras
Macy's
646.429.7450
Orlando.Veras@macys.com



SOURCE Aflac

Website: http://www.aflac.com
 
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