Facebook Mobile App Install Ads Now Measured by Localytics

  Facebook Mobile App Install Ads Now Measured by Localytics

Business Wire

CAMBRIDGE, Mass. -- November 12, 2012

Localytics announced today that the company is a Facebook mobile measurement
partner. New and existing Localytics customers can immediately use Localytics
for attribution and measurement of Facebook mobile app install ads, and their
impact on customer acquisition, engagement and lifetime value.

Facebook is the newest mobile advertising platform supported by Localytics’
app marketing platform. Facebook made mobile app install ads available to all
developers in October, providing them a new channel to reach a highly relevant
audience for their apps. As new app installs occur, Localytics analyzes and
measures the ongoing contribution of customer acquisition campaigns to help
app developers optimize their messaging and marketing strategies.

“We’re already using Localytics for both app analytics and in-app messaging”
said Jon Paris, co-founder of Astrid, maker of the popular task manager for
Android and iOS. “Now Facebook provides a great opportunity for social
discovery and app install advertising, and Localytics helps me measure the
long-term success of these campaigns.”

Acquisition campaign measurement is a new addition to Localytics’ app
marketing platform. More than simple attribution of new app installations,
Localytics analyzes and reports engagement, retention and contribution to
customer lifetime value (LTV) by campaign. Through complete integration of app
analytics with marketing, developers can use past app usage profiles and
behaviors to discover relevant audiences and optimize messaging for new
customer acquisition campaigns.

App developers then use Localytics’ app marketing to nurture customers and
drive conversions by delivering rich, focused in-app messages. Unlike push or
text messages, these messages are presented within the app experience and
triggered in real-time based on app usage.

App developers can download the latest Localytics SDK for iOS today, which
includes support for acquisition campaign measurement and Facebook mobile app
install ads. Support for Facebook app install ads for Android will be added
soon. The solution is compliant with Facebook data and privacy policies.

Localytics recently raised $5.5 million in new financing from Polaris Venture
Partners and existing investors to expand their app analytics and marketing
automation platform.

About Localytics

Localytics is the largest enterprise mobile app analytics and app marketing
provider. The company’s proven technology, comprehensive services and expert
guidance help app publishers around the world build more successful and
profitable apps. Localytics now supports over 400 million iPhone, iPad,
Android, BlackBerry, Windows devices for its customers and offers service
plans for the largest enterprises, small businesses and independent
developers. For more information: http://www.localytics.com.


Daniel Ruby, +1-617-418-4422
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