Nielsen, NM Incite Acquire SocialGuide

                    Nielsen, NM Incite Acquire SocialGuide

Deal Expands Nielsen's TV Measurement Solutions and Social Media Analytics

PR Newswire

NEW YORK, Nov. 12, 2012

NEW YORK, Nov. 12, 2012 /PRNewswire/ --Nielsen, a leading provider of
information and insights into what consumers watch and buy, and NM Incite, a
joint venture between Nielsen and McKinsey & Company, today announced the
acquisition of SocialGuide, a leading provider of social TV measurement,
analytics and audience engagement solutions. The acquisition represents
Nielsen's commitment to delivering comprehensive media measurement solutions,
and expands NM Incite's social media research and analytics capabilities.
Social TV is transforming the consumer viewing experience, with more than 33%
of Twitter users actively tweeting about TV-related content [1].


SocialGuide is a comprehensive, real-time social TV capture service covering
programming across 232 U.S. TV channels in English and Spanish, and over
30,000 programs. Built for linear TV, SocialGuide's intelligent analytics and
engagement platform provides insight on the social impact of TV, enabling
networks to engage with the social fan base in real time.

"The skyrocketing adoption and use of social media among consumers is
transforming TV-watching into a more immediate and shared experience. As TV
networks see this phenomenon unfold, they require understanding of the impact
of social TV on their programming, ratings and advertising effectiveness,"
said Steve Hasker, President, Global Media Products and Advertiser Solutions
at Nielsen. "Nielsen's expertise in creating industry standard consumer
measurement means we are uniquely suited to establish a deeper understanding
of today's highly-engaged consumers through social TV metrics. We are
thrilled by the addition of SocialGuide to our portfolio and welcome them to

SocialGuide will be integrated immediately into NM Incite, the hub of
Nielsen's social media measurement and analytics efforts. SocialGuide's
software technology and data streams complement NM Incite's existing software
and data solutions. Together, Nielsen, NM Incite and SocialGuide will focus
on efforts to quantify the relationship between social TV and TV ratings to
enable advertisers to maximize the impact of their spend, and provide new
research metrics to understand social TV's impact on consumer behavior and
viewing habits. Terms of the acquisition were not disclosed.

"The opportunity in social TV is too big to ignore and there is a need for
standard metrics and research to uncover the effect of social TV on
programming and advertising strategies," said Andrew Somosi, CEO of NM
Incite. "TV networks are expanding their research, advertising and engagement
efforts across social media. The powerful combination of Nielsen, NM Incite
and SocialGuide will enable us to deliver unparalleled insights and
capabilities to our TV and advertiser clients."

"Nielsen is the industry leader in providing cross-platform and multi-media
measurement solutions," said Sean Casey, founder of SocialGuide. "There is no
greater opportunity to establish industry metrics and standards in social TV
than bringing Nielsen, NM Incite and SocialGuide together. We are incredibly
excited to work together and bring TV networks the next level of measurement."


Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement
company with leading market positions in marketing and consumer information,
television and other media measurement, online intelligence, mobile
measurement, trade shows and related properties. Nielsen has a presence in
approximately 100 countries, with headquarters in New York, USA and Diemen,
the Netherlands. For more information, visit


NM Incite, a joint venture between Nielsen and McKinsey, provides social media
software, research and advisory solutions to global Fortune 1000 marketers
looking to build strong, differentiated and emotionally-engaging brands. As
one of the largest global leaders in applying social media to solve marketing
problems, NM Incite operates in over 30 markets, including the United States,
Canada, United Kingdom, Germany, China, India, Japan and Australia. For more
information, visit


SocialGuide is a leading provider of Social TV measurement, analytics and
audience engagement solutions. SocialGuide identifies, captures and organizes
social buzz from Twitter in real time for every program aired across 232 of
the most popular U.S. television channels including Spanish language channels.
SocialGuide is a part of NM Incite, a joint venture between Nielsen and
McKinsey. For more information, visit


NM Incite Global Marketing & Communications
Leslie Cafferty

Nielsen Global Marketing & Communications
Matt Anchin

[1] Source: SocialGuide, percentage of active Twitter users in June 2012.


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