Netmining Brings Proprietary Scoring to Facebook Exchange Ad Buyers

  Netmining Brings Proprietary Scoring to Facebook Exchange Ad Buyers

Business Wire

NEW YORK -- November 12, 2012

Ad marketers and agencies seeking new options to boost remarketing performance
will now be able to do so by leveraging Netmining’s audience targeting
solution to access Facebook® Exchange. Netmining is in a set of third party ad
tech companies that have integrated their systems to the Facebook® Exchange in
order to deliver more robust services to their clients and partners.

“For marketers actively using audience targeting tools -- especially
remarketing options -- we are looking forward to providing them with the
powerful combination of Netmining’s audience scoring engine and the inventory
available through FBX. This combination is a benefit to our clients’ scale and
engagement objectives all at once,” said Christopher Hansen, President,
Netmining.

Through the integration, Netmining can combine its proprietary audience
scoring, which values an individual customer’s propensity to engage with the
marketer, with Facebook inventory. Thus, allowing advertisers to extend their
SmartRemarketing℠ campaigns onto the social network. Other key benefits
include:

 1. RTB allows Netmining to bid only on impressions that meet key campaign
    criteria
 2. Smart bidding logic adjusts bids based on Netmining’s calculated value for
    the individual customer through the Netmining scoring engine
 3. Marketers can target customers based on their interests collected during a
    customer’s visit to the marketer's site
 4. They can also geo target, frequency cap -- and leverage user recency, day
    part targeting, and day of week targeting

For Netmining, this integration reflects the first of several phases. Planned
future developments include offering the option for dynamic creative, as well
as Facebook page type/context targeting. This future service will take
advantage of Facebook’s context indicator of where the impression will be
served.

About Netmining

Netmining is a leading provider of real-time targeting solutions designed to
help marketers understand and reach their audiences online. We combine our own
unique blend of audience planning, targeting, bidding and optimization
capabilities to deliver exceptional campaign performance. Our Audience Scoring
Engine translates data into customer intelligence that yields high performing
and highly relevant online advertising, targeted to your customer. Clients
include BMW, Audi, Mitsubishi, Pandora, CDW, Chase, Hilton, Cole Haan, Group
M, OMD, Neo@Ogilvy, Universal McCann and iProspect, among others. For more
information, please visit netmining.com or follow us on Twitter @netmining.

Netmining is a member of the Interactive Advertising Bureau (IAB), the Network
Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Contact:

Netmining
Lynda Liu, 212-703-7250
lynda.liu@netmining.com