Coca-Cola Wants America to Be Fit!

  Coca-Cola Wants America to Be Fit!

Coca-Cola Gives More Than $13 Million to Fund Fitness and Nutrition Education
                           Programs Across the U.S.

Business Wire

ATLANTA -- November 12, 2012

They’re playing tennis in Portland, dancing in Atlanta, boot-camping in
Chicago and working out in fitness centers all over America. From coast to
coast, community organizations are amplifying their active living and
nutrition education programs due in part to local grants from The Coca-Cola

Through grants both large and small, the philanthropic arm of The Coca-Cola
Company strives to build strong communities by supporting individuals,
families and neighborhoods to live active, healthy lifestyles. These grants
make a significant impact by creating opportunities for nutrition education
and physical activity program expansion through local organizations.

For example, last month the Foundation awarded $300,000 to the U.S. Soccer
Federation Foundation to fund its Soccer for Success program in underserved
communities in Seattle, Los Angeles, Houston, Chicago, Detroit, New York and
Miami. Earlier this summer, the Good Sports organization was awarded a
$200,000 grant for its Good Sports 2012 program – providing equipment and
offsetting participation costs for more than 40,000 youth in select cities.

Understanding that physical activity is not limited to traditional sports
engagement, the Foundation awarded $15,000 and $50,000 respectively to the
Moving in the Spirit and Center for Puppetry Arts organizations based in
Atlanta. The grants support art-infused dance-fitness education to promote
good health and wellness habits.

Today, the Foundation announced a $3 million multi-year grant to the Garfield
Park Conservatory Alliance (GPC) in Chicago. Through this grant, GPC and the
Chicago Park District (CPD) will create the Park Families Wellness Initiative.
This program will feature affordable nutrition and active lifestyle
programming for communities in Chicago who are most in need of wellness

“The Coca-Cola Foundation is committed to building – and sustaining – strong,
healthy communities,” said Steve Cahillane, President and CEO, Coca-Cola
Refreshments. “Working in partnership with local and national organizations
allows the Foundation to reach and inspire more people to live healthy, active

Working with the National Foundation for Governor’s Fitness Councils^® and the
American College of Sports Medicine, The Coca-Cola Company dedicated $5
million to place 100 new fitness centers in schools across the U.S. over the
next five years. The centers will feature state-of-the-art fitness equipment
and provide more than 5 million workouts annually. This effort expands on a
pilot program in California with Jake “Body by Jake^®” Steinfeld, former
Chairman of the California Governor’s Council on Physical Fitness and Sports
and current Chairman of the National Foundation for Governors’ Fitness
Councils. To date, three schools in Philadelphia, Washington D.C. and Boston
have been identified as fitness center locations. By the end of 2012, the
National Foundation will dedicate 15 Live Positively Fitness Centers in
elementary and middle schools across the country.

Supporting nutrition education initiatives and physical activity programs
helps people understand the importance of consuming a sensible, balanced diet
and maintaining energy balance.

Through support from the Foundation, organizations like the Academy for
Nutrition and Dietetics are able to provide dietician-led scientifically-based
health and nutrition lessons in their local communities. Across our Coca-Cola
Digital Network, comprised of more than 60 digital outlets, we have partnered
with health professionals such as the American Academy of Family Physicians,
American College of Cardiology and National Medical Society to deliver
important public health messages.

“We remain committed to taking bold and decisive steps towards promoting
workable solutions to obesity,” said Cahillane. “By working collaboratively
with government, business and civil society, we can provide people with
nutrition education and support many vital programs that help people lead
active lives.”

In 2012, other organizations receiving grants to support active, healthy
living programs include:

  *San Francisco Parks Alliance, San Francisco, CA
  *Big Sur International Marathon, Carmel, CA
  *CAN DO Houston, Houston, TX
  *YMCA of Greater New York, New York, NY
  *Portland After-School Tennis & Education, Inc., Portland, OR
  *National Hip-Hop Summit Council, New York, NY
  *American Diabetes Association, Atlanta, GA
  *America’s State Parks Foundation, Raleigh, NC
  *Body Sculpts of New York, Inc., New York, NY
  *Sheriffs Activities League, San Mateo County, CA
  *The Center for Closing the Health Gap, Cincinnati, OH
  *100 Black Men of America, Inc., Atlanta, GA
  *Boys & Girls Club of San Gabriel Valley, San Gabriel Valley, CA
  *University of South Carolina Educational Foundation, Columbia, SC
  *Vive En Forma, Chicago, IL

About The Coca-Cola Foundation

The Coca-Cola Foundation awarded more than $70 million to 263 community
organizations around the world in 2011 to support sustainable community
initiatives, including water stewardship, community recycling, active, healthy
living, and education. For more information about The Coca-Cola Foundation,
please go to

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit, follow us on Twitter at
or visit our blog at


The Coca-Cola Company
Katelyn Jackson, 404-676-2034
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