“12 Gifts of Christmas” Cinematic Event Celebrates Christmas with Song, Stories and Comedy

  “12 Gifts of Christmas” Cinematic Event Celebrates Christmas with Song,
  Stories and Comedy

  NCM^® Fathom Events, 12 Gifts and New Life Present Holiday Celebration in
             Select Movie Theaters Nationwide on Tuesday, Dec. 11

Business Wire

CENTENNIAL, Colo. -- November 12, 2012

This holiday season NCM^® Fathom Events, 12 Gifts and New Life bring the
meaning, the magic and the music of Christmas to life with “12 Gifts of
Christmas,” a one-night cinematic event on Tuesday, Dec. 11 at 7:30 p.m. local
time. Hosted by Lisa Whelchel of CBS’ “Survivor: Philippines” and “The Facts
of Life,” the event features special musical performances from Grammy^®
award-winning artists Steven Curtis Chapman and Laura Story as well as
personal and inspirational stories from speakers Patsy Clairmont, Luci
Swindoll, Marilyn Meberg, Mary Beth Chapman and comedienne Anita Renfroe.
Illusionist Harris III will also demonstrate the magic of Christmas, taking
audiences on a magical journey as he transforms the setting into a holiday
wonderland. The event is pre-recorded live from the 12 Gifts of Christmas Tour
stops in St. Louis and Tulsa, Okla. on Dec. 1 and 2, respectively.

Tickets for  “12 Gifts of Christmas” are available at participating theater
box offices and online at www.FathomEvents.com. For a complete list of theater
locations and prices, visit the NCM Fathom Events website (theaters and
participants are subject to change). The event will be broadcast to nearly 600
select movie theaters across the country through NCM’s exclusive Digital
Broadcast Network.

“The ‘12 Gifts of Christmas’ tour is truly going to be a fun and faith-filled
event for the whole family,” said Whelchel. “I will be hosting this evening
and my hope is that it will launch the festivities of your holiday and ground
them in the celebration of the birth of Christ. Gather your whole family and
enjoy the show.”

Presented by NCM Fathom Events, 12 Gifts and New Life, “12 Gifts of Christmas”
uniquely tells the story of Christmas in a variety of ways while entertaining,
teaching and engaging the entire family, from toddlers to grandparents.
Audiences will leave this special in-theater event feeling inspired and
reminded of the true meaning of Christmas and all of its incredible gifts.

“’12 Gifts of Christmas’ will bring families together in movie theaters across
the country as they celebrate the Christmas season,” said Shelly Maxwell,
executive vice president of NCM Fathom Events. “Story-tellers, award-winning
musicians, a comic sensation and a master illusionist help bring the wonder of
the season to life during this special event.”

12 Gifts launches its first tour on Nov. 29 in Omaha, Neb. with “12 Gifts of
Christmas.” The 12-city tour will continue through Dec. 16 with stops in
Atlanta, Denver, Wichita, Kan., Baltimore and Greensboro, N.C.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom Events present cinema advertising and events
across the nation’s largest digital in-theater network, comprised of theaters
owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas® (49 of
the top 50) and includes over 19,300 screens (over 18,400 digital). During
2011, approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 720 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com.

About 12 Gifts:

12 Gifts produces premier family entertainment experiences and events in
arenas nationwide. Utilizing world-class artists, speakers and other
performers, 12 Gifts provides families the opportunity to escape the everyday
and be amazed and inspired through stories, songs and magic. Each event is
filled with laughter, wonder and an invitation for families to see and
celebrate the gifts in life.

For artwork/photos related to “12 Gifts of Christmas,’” click here.

Download NCM's mobile app CinemaSYNC for enhanced Fathom Events content and


NCM Fathom Events
Michelle Portillo, 303-792-8651
For 12 Gifts of Christmas
Jessica A. Quinn, 404-377-4940
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