Bang & Olufsen Opens New Showroom Location in Los Angeles

          Bang & Olufsen Opens New Showroom Location in Los Angeles

Expanding the company's tradition of technological excellence and
state-of-the-art design

PR Newswire

LOS ANGELES and DEERFIELD, Ill., Nov. 12, 2012

LOS ANGELES and DEERFIELD, Ill., Nov. 12, 2012 /PRNewswire/ --Bang & Olufsen,
the Danish provider of premium, high quality audio and video products, will
officially open a new showroom in Los Angeles, CA, on Thursday, November 15,
2012 with an exclusive grand-opening customer event at its MIR Audio location
on Westwood Boulevard. The new Bang & Olufsen MIR Audio showroom is
significant as it marks the fourth B&O store to open in Los Angeles and it is
the first showroom to open with new partners, MIR Audio – a locally owned
audio and video retail provider. The Bang & Olufsen MIR Audio showroom will
provide the complete Bang & Olufsen product portfolio in addition to the newly
launched sister brand - B&O PLAY - that offers portable, entry-level products
that accentuate the hallmark B&O competencies of superior sound performance
and strong design aesthetics. Bang & Olufsen MIR Audio will also be one of
the first US showrooms to feature the newly launched BeoPlay A9, the premium
active speaker system from B&O PLAY that features a powerful wireless sound
experience, original and provocative design, flexible placement options and
intuitive, "invisible" operation. BeoPlay A9 will be available for a special
preview only for the Grand Opening event, and then will arrive the second half
of November when it becomes available for purchase.


"With over thirty years' experience, MIR Audio offers professional, custom
audio/video installation expertise with the most highly trained technicians
that understand the unique wiring, carpentry and technological requirements
needed for any situation. Today our 2950 square foot showroom provides the
ultimate in home entertainment needs and we are excited about our future as a
new Bang & Olufsen retailer."

"Over the past eighty-seven years, Bang & Olufsen has become an icon of
performance and design excellence," states Zean Nielsen, President of Bang &
Olufsen America, Inc. "We are happy to extend our company's tradition to our
new partners with MIR Audio and we are confident their extensive experience in
the a/v, custom installation business will complement the world renowned Bang
& Olufsen product portfolio and resonate with our dedicated brand enthusiasts
in the greater Los Angeles area."

To attend the grand opening event at Bang & Olufsen MIR Audio and preview the
new BeoPlay A9 before it enters the global marketplace, we welcome customers
to the new showroom:

Bang & Olufsen MIR Audio
2040 Westwood Boulevard
Los Angeles, CA

A dedicated customer event will be held Thursday, November 15, 2012 at 7 PM.
Attendees will also be able to preview the Premium Sound System by Bang &
Olufsen for the Audi A8. For more product and/or event details please contact
Roy Ziv at

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend
Olufsen, two innovative, young engineers devoted to high quality audio
reproduction. Since then, the brand has become an icon of performance and
design excellence through its long-standing craftsmanship tradition and the
strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its
comprehensive experience with integrated audio and video solutions for the
home to other areas such as the hospitality and automotive industries in
recent years. Consequently, its current product range epitomizes seamless
media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit

SOURCE Bang & Olufsen

Contact: Monica Gartner , Public Relations Consultant , Bang & Olufsen
America, Inc., +1-847-590-4920, +1-847-347-0709 (c),
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