Coca-Cola Invites the World to Join in Its New Journey

  Coca-Cola Invites the World to Join in Its New Journey

  Company Leads Next-Generation Corporate Storytelling, Replacing Corporate
       Website with Coca-Cola Journey™, an Interactive Digital Magazine

Business Wire

ATLANTA -- November 12, 2012

Today, The Coca-Cola Company replaces its corporate website with Coca-Cola
Journey, a rich, socially enabled digital platform. Coca-Cola Journey
represents a significant leap forward in how Coke will use digital
communications to drive business results and share the Coca-Cola system story
with the world.

Coca-Cola Journey is a dynamic, digital magazine that focuses on universally
important topics, social causes and Company news. It will feature original and
curated content, and is designed to spark dialogue and tell the story of
Coca-Cola in a creative, refreshing way.

“Today, Coca-Cola is taking its digital communications to a new level,” said
Clyde Tuggle, Senior Vice President and Chief Public Affairs and
Communications Officer, The Coca-Cola Company. “Coca-Cola Journey is the most
ambitious digital project Coca-Cola has ever undertaken, and we are
doubling-down on our commitment to be a quality publisher of compelling
content. We hope Coca-Cola Journey will be a place where people will share
their curiosity about the world, engage in stimulating debate, and find out
what is at the core of Coke – our quality brands, our business, our people,
and our ever-expanding commitment to social good.”

Readers can browse regularly refreshed content by type (Stories, Opinions,
Brands, Videos and Blogs) or topic (Brands, Business, Community,
Entertainment, Environment, Health, History, Innovation and Sports). In
addition to in-depth feature stories brought to life with high-res
photography, video and audio, Coca-Cola Journey also includes eye-catching
infographics and a “Debate Board,” which polls readers on a range of
Coke-related topics.

The launch issue of Coca-Cola Journey features a cover story on Coca-Cola’s
commitment to supporting schools in India, Chairman and CEO Muhtar Kent’s
‘Five Keys to Innovation’, an interview with NASCAR driver Danica Patrick and
more than 70 other additional original pieces of content.

“We designed Coca-Cola Journey to be a sharp departure from how companies use
their corporate websites,” explains Ashley Brown, Director of Digital
Communications and Social Media. “Our corporate site is our most trafficked
online property, so we wanted to create an experience that would make this
incredibly valuable digital real estate work harder for us.”

While Coca-Cola Journey will continue to house corporate content such as press
releases, investor information, SEC filings, Company reports, executive bios
and job postings, its layout, design and editorial focus now more closely
resemble a digital magazine than a company website.

“More than anything, we prioritized what creates a great user experience over
the latest design trends,” said Brown. “We want to make sure that as our brand
becomes a publisher, we do so in the most beautiful and functional way

Coca-Cola Journey is the latest product to showcase continued investment by
Coca-Cola in digital communications and social media. In September, the
Company launched Coca-Cola Unbottled, the Company’s first corporate
communications blog and real-time digital communications vehicle.

Experience Coca-Cola’s digital evolution today by visiting Coca-Cola Journey

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola
Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply®, Georgia® and Del
Valle®. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200 countries
enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate. Together
with our bottling partners, we rank among the world's top 10 private employers
with more than 700,000 system associates. For more information, visit, follow us on Twitter at or
visit our blog at

Photos/Multimedia Gallery Available:



The Coca-Cola Company
Ashley Brown, +01 404-676-2683
Press spacebar to pause and continue. Press esc to stop.