Seagate Backup Plus Family of Hard Drives Named as CES Innovations 2013 Design and Engineering Award Honoree

  Seagate Backup Plus Family of Hard Drives Named as CES Innovations 2013
  Design and Engineering Award Honoree

CES Unveiled 2013 2013 International CES

Business Wire

NEW YORK -- November 12, 2012

Seagate Technology plc (NASDAQ:STX) today announced that the company has been
named an International CES Innovations 2013 Design and Engineering Awards
Honoree for the Seagate^® Backup Plus family of external storage. Products
entered in this prestigious program are judged by a preeminent panel of
independent industrial designers, engineers and members of the media to honor
outstanding design and engineering in cutting edge consumer electronics
products across 29 product categories.

Seagate Backup Plus hard drives win the CES Innovations Award for Design and
Engineering (Photo: Bus ...

Seagate Backup Plus hard drives win the CES Innovations Award for Design and
Engineering (Photo: Business Wire)

First introduced in June of 2012, the Seagate^® Backup Plus family of hard
drives are newly designed external storage devices, which work interchangeably
with both Windows^® and Apple^® computers. These new drives deliver new
features to protect, share and save nearly every aspect of one’s digital life.
Backup Plus drives come with a hassle-free Seagate Dashboard software for
one-click local backup making it easier than ever to eliminate excuses about
backing up one’s most valuable digital content. Additionally, Seagate Backup
Plus products are the world’s first external hard drives to provide backup for
content on social networks, such as Facebook and Flickr. Storing a local
duplicate copy of photos from social networks is now as easy as backing up
files on your computer. Seagate Backup Plus will provide the peace of mind
that nearly every aspect of one’s digital life is safe from loss.

“Seagate is thrilled to have been recognized by the Consumer Electronics
Association for our latest offering of external storage, Backup Plus hard
drives,” said Scott Horn, vice president of Marketing at Seagate. “This
prestigious award helps underscore the important role storage plays in
everything that people do today. Backup Plus storage illustrates that
simplicity in design and function to address consumer needs is a true example
of innovation.”

The prestigious Innovations Design and Engineering Awards are sponsored by the
Consumer Electronics Association (CEA)^®, the producer of the International
CES, the world’s largest consumer technology tradeshow, and have been
recognizing achievements in product design and engineering since 1976.

Seagate Backup Plus portable and Seagate Backup Plus desktop will be on
display in The Venetian at the 2013 International CES, which runs January
8-11, 2013 in Las Vegas, Nevada. Honorees will also be displayed at CES
Unveiled: The Official Press Event of the International CES from 4-7 p.m. on
Sunday, January 6 in the South Seas Ballroom C at Mandalay Bay.

The Innovations entries are judged based on the following criteria:

  *Engineering qualities, based on technical specs and materials used
  *Aesthetic and design qualities, using photos provided
  *The product’s intended use/function and user value
  *Unique/novel features that consumers would find attractive
  *How the design and innovation of the product compares to other products in
    the marketplace

Products chosen as an Innovations honoree reflect innovative design and
engineering of the entries. Examples may include the first time various
technologies are combined in a single product or dramatic enhancements to
previous product designs.

Innovations 2013 Design and Engineering honoree products are featured on the
2013 International CES website, which lists product categories, as well as
each product name, manufacturer information, designer, description, photo and
URL.

About Seagate

Seagate is a worldwide leader in hard disk drives and storage solutions. Learn
more at http://www.seagate.com.

©2012 Seagate Technology LLC. All rights reserved. Seagate, Seagate
Technology, the Wave logo, are trademarks or registered trademarks of Seagate
Technology LLC or its affiliates in the United States and/or other countries.
All other trademarks or registered trademarks are the property of their
respective owners.

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Contact:

Seagate
Nathan Papadopulos, 408-859-4271
nathan.papadopulos@seagate.com
 
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