The Changing Face of PR Today, 4imprint presents latest Blue Paper Business Wire MANCHESTER, England -- November 12, 2012 The Changing Face of PR Today the latest Blue Paper from promotional items distributor 4imprint, is available now as a free download. This Blue Paper takes a candid look at the challenges facing public relations (PR) today and explores the impact and opportunities these changes present for businesses and marketing professionals alike. Beginning with the roots of the public relations industry the paper shows readers how the role has changed over the years and provides practical advice on how to ensure PR efforts remain relevant and effective in the future. “This paper explores how and why the role of PR has changed over the years before looking at its integral role in business today. Today’s PR department needs to deliver relevant, stimulating content to its stakeholders; a far cry from just issuing press releases” says Cheryl Jackson-Leafield. “In today’s 24/7 society public relations has a whole new role and it’s fast becoming the communications lynchpin for many organisations,” she continued “PR therefore needs to be embraced throughout the organisation way beyond the public relations team.” The Changing Face of PR offers practical advice to get PR efforts up to date and finally concludes with six strategies regarding the future direction of PR to assist and move an organisation’s PR efforts forward in today’s dynamic society. To download or read this paper, visit www.4imprint.co.uk/BluePaper/PR ENDS 12.11.2012 About Blue Papers Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers About 4imprint 4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more.4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk Contact: Cheryl Jackson-Leafield Marketing Manager UK & Ireland +44 (0)161 786 0304
The Changing Face of PR Today, 4imprint presents latest Blue Paper
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