The Changing Face of PR Today, 4imprint presents latest Blue Paper

  The Changing Face of PR Today, 4imprint presents latest Blue Paper

Business Wire

MANCHESTER, England -- November 12, 2012

The Changing Face of PR Today the latest Blue Paper from promotional items
distributor 4imprint, is available now as a free download.

This Blue Paper takes a candid look at the challenges facing public relations
(PR) today and explores the impact and opportunities these changes present for
businesses and marketing professionals alike. Beginning with the roots of the
public relations industry the paper shows readers how the role has changed
over the years and provides practical advice on how to ensure PR efforts
remain relevant and effective in the future.

“This paper explores how and why the role of PR has changed over the years
before looking at its integral role in business today. Today’s PR department
needs to deliver relevant, stimulating content to its stakeholders; a far cry
from just issuing press releases” says Cheryl Jackson-Leafield.

“In today’s 24/7 society public relations has a whole new role and it’s fast
becoming the communications lynchpin for many organisations,” she continued
“PR therefore needs to be embraced throughout the organisation way beyond the
public relations team.”

The Changing Face of PR offers practical advice to get PR efforts up to date
and finally concludes with six strategies regarding the future direction of PR
to assist and move an organisation’s PR efforts forward in today’s dynamic

To download or read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to
help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than
100,000 businesses with its innovative promotional items and corporate gifts
throughout the UK, Ireland, USA and Canada. Its promotional merchandise
offering includes personalised gifts, printed pens, paper & notebooks,
promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring
bags, printed sports bottles, printed USB Flashdrives, diaries & calendars,
printed T-Shirts and much more.4imprint’s ‘no quibble’ guarantees include the
promise that if the personalised goods are not despatched on time they’ll be
free! For additional information, visit


Cheryl Jackson-Leafield
Marketing Manager UK & Ireland
+44 (0)161 786 0304
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