Breast Cancer Survivor Awarded Top Prize In 2012 Oncology On Canvas(SM) Art Competition

 Breast Cancer Survivor Awarded Top Prize In 2012 Oncology On Canvas(SM) Art
                                 Competition

Hoda Kotb Receives Ellen Stovall Award for Work as Cancer Advocate

PR Newswire

INDIANAPOLIS, Nov. 12, 2012

INDIANAPOLIS, Nov. 12, 2012 /PRNewswire/ --Quilts are made for dozens of
reasons – for warmth, decoration and remembrance – but for a college professor
from Utah, quilting became a form of healing. It was something Judy Elsley,
Ph.D., had enjoyed doing for years, but it took on new meaning after she heard
these words, "You have breast cancer." In fact, it helped bring back normalcy
to a life that had been uprooted by her diagnosis, a cancer journey she
conveyed in a mixed media artwork entitled "Chemo," which took first prize
among the more than 500 submissions to the fifth Lilly Oncology On Canvas:
Expressions of a Cancer Journey Art Competition and Exhibition.

Oncology On Canvas, presented by Lilly Oncology and the National Coalition for
Cancer Survivorship (NCCS), invites people from the United States and Puerto
Rico who have been touched by cancer to express, through art and narrative,
the life-affirming changes that give their cancer journeys meaning. Winners'
prizes consist of donations made in their names to the cancer-related
charities of their choice. Since Lilly Oncology created the competition in
2004, more than 4,000 individuals have submitted entries.

"A cancer diagnosis changes everything, not only for patients, but also for
those closest to them," said Newt Crenshaw, vice president, Lilly Oncology.
"Since 2004, Lilly Oncology On Canvas has been the canvas upon which so many
moving cancer journeys have been shared by patients, family members, friends,
caregivers and healthcare professionals. Lilly Oncology is honored to present
this competition alongside the National Coalition for Cancer Survivorship."

Hoda Kotb Named Recipient of Ellen Stovall Award
In 2010, as part of the fourth Lilly Oncology On Canvas Art Competition, Lilly
Oncology and NCCS created the Ellen  Stovall Award, in honor of Ellen Stovall,
a tireless advocate for cancer survivors and former president and CEO of NCCS.
The award recognizes those who use their art and/or celebrity to be, like Ms.
Stovall, "a true champion and advocate for cancer survivorship." The first
recipient was Katie Couric, former CBS Evening News anchor and current host of
Katie. The 2012 recipient is Hoda Kotb, co-host of Today with Kathie Lee &
Hoda and, since 1998, a correspondent for NBC's Dateline. She is also a cancer
survivor and advocate.

Diagnosed with breast cancer in 2006, Ms. Kotb has used her Today Show
platform to bring awareness to the disease and inspire people with cancer in
their fight. She even allowed cameras to follow her throughout her cancer
treatment, which included a mastectomy and reconstructive surgery.

In 2010, Ms. Kotb published her autobiography, Hoda, How I Survived War Zones,
Bad Hair, Cancer, and Kathie Lee. In the book, she shares some advice she was
given by a stranger on an airplane: "Don't hog your journey; it's not just for
you." Taking that advice to heart, she has spoken extensively about her
journey, encouraging women to get regular mammograms and urging other cancer
survivors to share their journeys, as well.

"The man on the plane was right; everyone touched by cancer has a story to
tell that will help themselves and inspire others," said Ms. Kotb. "I am
fortunate that the Today Show allows me to share my story with millions of
viewers. I am thrilled to receive the Ellen Stovall Award and gratefully
accept it, not only on my behalf, but on behalf of everyone who participated
in the Lilly Oncology on Canvas Art Competition and cancer survivors
everywhere."

"Hoda made a deliberate choice to use her cancer journey to inspire millions
of Americans to make the most of every moment," said Tom Koutsoumpas, Chair of
the Board, NCCS. "Each and every morning, alongside Kathie Lee, and now, as a
best-selling author, Hoda never misses an opportunity to advocate for her
fellow cancer survivors."

College Professor, Quilter and now Cancer Survivor – First place
In her first-place entry, entitled "Chemo," Dr. Elsley, of Ogden, Utah,
created a quilt showing the journey of chemotherapy through her bloodstream as
her body moves toward health. She incorporated different colored beads in her
piece that represent cancer and the chemotherapy that is fighting it, with
white beads signifying white blood cells. The colored beads dominate the first
panel, only to diminish in each successive panel until there are only white
beads left, signifying a healthy bloodstream.

In addition to first place, Dr. Elsley's artwork won "Best Entry by a Person
Diagnosed with Cancer" and "Best Mixed Media by a Person Diagnosed with
Cancer." She chose Casting for Recovery as the recipient of her $10,000
first-place prize, as well as one of her two additional, $1,000 prizes.
Casting for Recovery provides an opportunity for women whose lives have been
profoundly affected by cancer to gather in a natural setting and learn the
sport of fly fishing. The retreats offer an opportunity for the women to meet
new friends, network, exchange information, and have fun. As the recipient of
her second $1,000 prize, she chose Needs Beyond Medicine, a non-profit
organization dedicated to easing the burden of cancer by increasing awareness,
education, and relief to cancer patients, including financial support.

"Chemo Brain" – Second place
Second place was awarded to Coree Coppinger, of Milwaukee, Wisc., for her
entry entitled "Chemo Brain," a photograph that abstractly conveys what
chemotherapy treatments felt like to her.

Ms. Coppinger, a lymphoma survivor and photographer, also won the "Best
Photography by a Person Diagnosed with Cancer" category. She chose Columbia
Saint Mary's Hospital in Wisconsin as the recipient of her $5,000 second-place
prize. The donation will be used to provide oncology programs and services to
patients in need at Columbia St. Mary's. Ms. Collinger chose the Southeastern
Wisconsin Cancer Support Community as the recipient of her additional $1,000
prize. The Southeastern Wisconsin Cancer Support Community aims to ensure that
all people impacted by cancer in Greater Milwaukee are empowered by knowledge,
strengthened by action, and sustained by community.

"The Dance" – Third place
Third prize in the "Best of Exhibition" category was awarded to Charlotte
Sweetland, RN, OCN, of Paradise, Calif., for her watercolor entitled, "The
Dance." Her entry tells the cancer journey from the perspective of a 17-year
oncology nurse. Equating the cancer journey with the graceful dance of a
ballerina, Ms. Sweetland notes she has "seen this dance many times,"
describing it as a dance across a fragile bridge and "an amazing testament to
the human spirit."

"The Dance" also won "Best Entry by a Healthcare Professional" and "Best
Watercolor by a Healthcare Professional." Ms. Sweetland chose to donate her
$2,500 third-place prize, in addition to her two $1,000 prizes, to Feather
River Hospital Cancer Center in Paradise, Calif. The donation will go towards
Feather River's cancer patient assistance program and patient art classes.

In all, Lilly Oncology On Canvas awarded nearly $40,000 in prizes to cancer
charities selected by the 19 winners in various categories. Artwork from the
2012 competition will be touring cancer centers, hospitals and patient
advocacy events nationwide beginning in January 2013.

To Learn More
For further information about Lilly Oncology On Canvas, 2012 winners, an
exhibit schedule, and more, visit www.LillyOncologyOnCanvas.com, call
1-866-991-LOOC (5662) or e-mail artdirector@mylooc.com. Follow Lilly Oncology
On Canvas on Twitter (www.twitter.com/LlyOncOnCanvas), Facebook
(www.facebook.com/LillyOncologyOnCanvas) and YouTube
(www.youtube.com/LlyOncOnCanvas). To learn more about cancer survivorship
tools and resources, visit the National Coalition for Cancer Survivorship
(NCCS) website at www.canceradvocacy.org.

About the National Coalition for Cancer Survivorship (NCCS)
The National Coalition for Cancer Survivorship (NCCS) advocates for quality
cancer care for all people and provides tools that empower people affected by
cancer to advocate for themselves. NCCS created the widely accepted definition
of survivorship and considers someone a cancer survivor from the time of
diagnosis through the balance of life. Its free publications and resources
include the award-winning Cancer Survival Toolbox^®, a self-learning audio
program created by leading cancer organizations to help people develop
essential skills to meet the challenges of their illness. Since 2004, NCCS has
been the co-presenter of the Lilly Oncology On Canvas Art Competition and
Exhibition. More information is available at www.canceradvocacy.org or
1-888-650-9127.

About Lilly Oncology
For more than four decades, Lilly Oncology, a division of Eli Lilly and
Company (NYSE: LLY), has been dedicated to delivering innovative solutions
that improve the care of people living with cancer. Because no two cancer
patients are alike, Lilly Oncology is committed to developing novel treatment
approaches.

About Eli Lilly and Company
Lilly, a leading innovation-driven corporation, is developing a growing
portfolio of pharmaceutical products by applying the latest research from its
own worldwide laboratories and from collaborations with eminent scientific
organizations. Headquartered in Indianapolis, Ind., Lilly provides answers –
through medicines and information – for some of the world's most urgent
medical needs.

P-LLY

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SOURCE Eli Lilly and Company

Website: http://www.LillyOncologyOnCanvas.com
Contact: Carla Cox (Lilly), +1-317-651-4017, Mobile: +1-317-473-4368,
cox_carla_l@lilly.com; or Amra Turalic (TogoRun), +1-212-453-2349, Mobile:
+1-917-302-2702, a.turalic@togorun.net
 
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