ForeSee Announces Partnership with Mobile Commerce Solutions Platform Branding
New partnership will allow mobile commerce sites powered by Branding Brand to
easily integrate ForeSee's Mobile Measurement Technology
ANN ARBOR, Mich., Nov. 12, 2012
ANN ARBOR, Mich., Nov.12, 2012 /PRNewswire/ --ForeSee, the global leader in
technology-driven customer experience analytics, today announced a partnership
with Branding Brand, a leading mobile solutions platform that powers mobile
commerce sites and apps. Through this partnership, mobile sites and apps built
on the Branding Brand platform can now seamlessly integrate ForeSee
Satisfaction Analytics for Mobile to measure the customer experience.
(Logo: http://photos.prnewswire.com/prnh/20110819/DE54780LOGO )
Branding Brand is the largest and fastest-growing mobile commerce company in
the industry. The Branding Brand platform easily transforms any aspect of a
website into a unique, optimized mobile experience. Companies using the
Branding Brand platform include Costco, Dick's Sporting Goods, Drugstore.com,
Sephora, Steve Madden, and more.
ForeSee was the first company to develop technology to measure the mobile
customer experience directly with a random but representative sample of
visitors to mobile-optimized sites and apps across all leading mobile
platforms. ForeSee's methodology then transforms that data into actionable
customer intelligence that clients use to help measure and predict mobile
channel success. By measuring how satisfied visitors are with mobile
experiences, companies can also quantify the impact and influence that mobile
has on subsequent experiences across all channels.
"Branding Brand is dedicated to keeping our clients connected to their
customers," said Branding Brand co-founder and CEO Chris Mason. "Offering our
clients seamless integration of ForeSee's mobile measurement technology for
their m-commerce site, app, or tablet experience takes this one step further."
Eric Feinberg, ForeSee's Senior Director of Mobile, added, "Our partnership
with Branding Brand will make it even easier for top retailers to measure the
mobile experience using ForeSee's credible, reliable, predictive metrics so
business leaders can manage their mobile initiatives forward. Because the
mobile channel can be a direct revenue stream as well as a critical customer
touch point influencing the customer buying lifecycle, it is imperative for
retailers to measure the customer experience in the mobile environment just as
they do in every other channel."
ABOUT BRANDING BRAND
Branding Brand powersmobile commerce sitesand apps for the world's leading
brands, including American Eagle Outfitters, Anthropologie, The Children's
Place, Costco, Crate & Barrel, Dick's Sporting Goods, Drugstore.com, Eastern
Mountain Sports, GNC,Ralph Lauren, Sephora,Steve Madden, Timberland, Tumi,
and West Marine. Based inPittsburgh, Pennsylvania, it is the largest and
fastest-growing mobile commerce platform provider in the industry. It is also
a Google Commerce Search Partner, Google Wallet Partner, and PayPal Channel
Partner. For more information, visitwww.brandingbrand.com.
As a pioneer in customer experience analytics, ForeSee continuously measures
satisfaction across customer touch points and delivers critical insight on
where to prioritize improvements for maximum impact. Because ForeSee's
superior technology and proven methodology connect the customer experience to
the bottom line, executives and managers are able to drive future success by
confidently optimizing the efforts that will achieve business and brand
objectives. The result is better business for companies and a better
experience for consumers. Visit www.foresee.com for customer experience
solutions and original research.
FOR MORE INFORMATION:
Sarah Allen-Short, 734-327-3852
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