Brand Marketing Veterans Chris Burggraeve and Ted McConnell Join
Syncapse Board of Industry Advisors
Former CMO of Anheuser-Busch InBev and Former Director of Marketing
Innovation at P&G to Provide Product and Business Development
Strategy for Leading Social Performance Management Firm
NEW YORK, NY -- (Marketwire) -- 11/12/12 -- Syncapse Corp., the
leading social performance management platform for the world's most
valuable brands, today announced the formation of the company's board
of industry advisors. Industry veterans Chris Burggraeve, Founder of
Vicomte LLC and former CMO of Anheuser-Busch InBev, and Ted
McConnell, EVP of Digital at the Advertising Research Foundation and
former Director of Marketing Innovation at P&G, bring nearly 40 years
of marketing, branding and technology expertise to the board. These
seasoned marketing executives are providing strategy and insights to
advance both product marketing and business development.
Syncapse helps global marketers to understand and optimize, in
real-time, the convergence of paid, owned and earned media. Its
clients include hundreds of brands from global marketing leaders like
Amway, Anheuser-Busch InBev, The Coca-Cola Company, Diageo, L'Oreal
and Reckitt Benckiser among others.
"Both Chris Burggraeve and Ted McConnell are among the most
accomplished and innovative minds in global brand marketing,
technology, measurement and effectiveness," said Michael Scissons,
CEO and founder of Syncapse. "Chris and Ted's insights and experience
are further empowering Syncapse to understand and improve marketing
ROI for the world's leading brands."
"Emerging technologies and channels continue to create a fascinating
renaissance in more direct marketing models and more directly managed
interaction with people living your brand," said Burggraeve. "When I
was a client of Syncapse, they helped our brand teams to understand
the social landscape, establish social KPIs and content workflow, and
improve our brand performance around the globe. Today, I'm passionate
to help the Syncapse team advance its global client footprint and
continue delivering the most innovative marketing solutions -- to
help brand owners become more effective and efficient."
"If big data platforms are the arms and legs in the body of new
marketing, then Syncapse is the nerve-center," said McConnell. "There
are a lot of data out there and marketers all have the same question:
What does it mean? Syncapse is helping marketers understand this new
world, and bridge the gap between legacy models and new ones."
For more than 23 years, Burggraeve has built world-class marketing
capabilities in developed and emerging markets for leading global
FMCG -- including Anheuser-Busch InBev, Coca-Cola and P&G. His work
spans the renovation and reinvention of iconic brands and established
brand portfolios, getting marketing and executive teams digitally
fit, and the incubation of new revenue streams. He is the President
of the World Federation of Advertisers since 2010, and recently began
running his own venture portfolio. Additionally, Burggraeve joined
NYU Stern as Adjunct Faculty for its Global Programs, and founded
Vicomte LLC, a NYC-based marketing and strategy consultancy working
mostly with private-equity owned brands (www.vicomte.com).
A digital marketing veteran, McConnell spent 15 years presiding over
digital marketing innovation at P&G, where he worked to understand
how emergent technology and digital practices could benefit CPG
brands. His innovation related work at P&G included building and
running a marketing technology lab, and an assignment as the
Corporate Futurist. Currently, he serves on the boards of select
technology startups and is EVP of Digital for the Advertising
About Syncapse Corp.
Founded in 2007, Syncapse Corp. is a global
leader in enterprise social performance management for the world's
leading brands. The Syncapse Platform is secure, SaaS-based
technology infrastructure tailored for large global brands and
enterprises. The Syncapse Platform gives brands the ability to manage
and amplify communications, measure engagement, and analyze paid,
earned, and owned social media across multiple markets, brands, and
channels, with a single turnkey solution. Syncapse has a team of
passionate social media and advertising professionals, key
partnerships with companies like Facebook, Twitter and Google, and
global reach to help those companies that need to better harness
their social marketing and engagement programs. To learn more, visit
HORN. on behalf of Syncapse Corp.
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