Empathy Lab and Client Liberty Global to Share TV Everywhere Expertise at Digital Hollywood NYC 2012

  Empathy Lab and Client Liberty Global to Share TV Everywhere Expertise at
                          Digital Hollywood NYC 2012

Leading digital agency's November 15th discussion to redefine the television
watching experience

PR Newswire

CONSHOHOCKEN, Pa., Nov. 12, 2012

CONSHOHOCKEN, Pa., Nov. 12, 2012 /PRNewswire/ -- Empathy Lab, a suburban
Philadelphia digital agency focused on driving breakthrough innovations across
web, mobile, tablet and smart TV for Fortune 500 and fast-growth organizations
around the world, will share its knowledge and expertise on TV Everywhere at
one of the nation's leading conferences for digital thought leadership –
Digital Hollywood NYC 2012.

Empathy Lab and guest Bob Greene, Managing Director of Online Entertainment
for Liberty Global – the leading international cable company – will present
The Top Five Critical Success Factors when Re-Defining the Television-Watching
Experience at Digital Hollywood NYC on November 15th, 2012. The 45-minute
session will include a practical, real-world discussion around TV Everywhere
products, with takeaways to include overcoming the most challenging aspects of
envisioning, designing and developing a TVE experience, whether planning a new
build or enhancements to an existing product.

"You cannot underestimate the hurdles that must be overcome in designing and
delivering any type of best in class product," says Jon Molod, Empathy Lab's
SVP of Media & Entertainment. "The TVE space brings with it unique business,
organizational, technical, and product design challenges that are still very
new and quickly evolving. With a successful track record in delivering these
products with true industry leaders like Liberty Global, we continue to gain
knowledge and expand upon our tool kit for getting in front of, and managing
inevitable issues in real time – issues that could stand between good and

The panel for Empathy Lab's session includes lead members of the
cross-functional Experience Design and Development team who worked closely on
Liberty Global's recently launched Horizon.tv cross-platform experience – the
#1 downloaded app in the iTunes store within its first week of launch in

Empathy Lab is a global leader in the development of user experience for TV
Everywhere deployments. Most recently, Empathy Lab partnered with Liberty
Global on the design and deployment of their Horizon TV Online platform, which
launched in the Netherlands in September 2012. Liberty Global rewarded Empathy
Lab for its contributions to Horizon TV Online with the 2012 Global Vendor
Award for Innovation and Breakthrough at their annual technology summit in
Amsterdam. The award recognized Empathy Lab as a leading partner among over
1000 vendors who support Liberty Global in their strategic and operational

For more information or to register for Empathy Lab's session at Digital
Hollywood NYC on November 15th, visit:


Empathy Lab is a leading digital agency focused on delivering breakthrough
strategies and experiences that drive business success across all connected
devices for Fortune 500 and fast-growth organizations around the world.
Empathy Lab's clients include Liberty Global, the American Red Cross, Avon,
Comcast, DirecTV, TJX Companies, NBC Universal, Nintendo, Rogers
Communications, Lionsgate, Sony, Chartis/AIG, Chubb, Reed Elsevier and
Philosophy. For more information, please visit: http://www.empathylab.com

CONTACT: Michelle Pack, Director of Marketing
EMAIL: mpack@empathylab.com
TEL: 484-534.2452

This press release was issued through eReleases® Press Release Distribution.
For more information, visit http://www.ereleases.com.

SOURCE Empathy Lab

Website: http://www.empathylab.com
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