Aveka Nutra Processing proudly begins producing products from Z Trim Holdings, Inc.

Aveka Nutra Processing proudly begins producing products from Z Trim Holdings,

PR Newswire

MUNDELEIN, Ill., Nov. 12, 2012

MUNDELEIN, Ill., Nov. 12, 2012 /PRNewswire/ -- Z Trim Holdings, Inc. (OTC
Markets: ZTHO – News), a bio-technology company providing value-added
ingredients to a variety of industries, today announced that its toll
manufacturer, Aveka Nutra Processing ("ANP"), has begun producing products for
Z Trim Holdings, Inc. ("ZTH").

ZTH and ANP entered into a tolling agreement last year, providing that ANP
would build a facility capable of producing a minimum of 100,000 pounds per
month of Z Trim ingredients, with the capability of scaling up to 1 million
pounds per month.

"As unique as Z Trim ingredients are to the food and energy industries, they
are equally unique to manufacturing," said ZTH CEO, Steve Cohen."We are
extremely happy to have ANP as a business partner, as they bring a tremendous
amount of manufacturing experience and know-how to the table.Our growth as a
Company has always been dependent upon our ability to grow our manufacturing
capabilities, and this is a monumental step forward."

Kyle Hanah, ZTH's VP of Technology, said, "This is great news for all of our
customers, existing and new.With ANP now on-line, we feel confident we can
fulfill all their current needs and continue to grow as they implement Z Trim
ingredients into more of their product categories.Our sales and distributor
teams can now be empowered to take on the whole marketplace and really show
how Z Trim Ingredients can help manufacturers make better finished products at
lower costs."

Dr. Willie Hendrickson, founder and CEO of ANP, stated, "This is a great
accomplishment for both ANP and ZTH.We know that ZTH has technologies and
products that are truly unique, and we are happy to be in a position to help
them grow their business.The sky is the limit."


Z Trim Holdings, Inc. (www.ztrim.com) is a bio-technology company that owns
existing, and has developed new, products and processes to make use of biomass
for uses in the food and industrial markets. The Company's food division
currently sells a line of products to the food industry that can help food
manufacturers reduce their costs and help them solve many production
problems.The Company's revolutionary technology provides value-added
ingredients across virtually all food industry categories.The Company's
all-natural products, among other things, help to reduce fat and calories, add
fiber, provide shelf-stability, prevent oil migration, and add binding
capacity – all without degrading the taste and texture of the final food
products.Perhaps most significantly, Z Trim's products can help extend
finished products, and thereby increase its customers' gross margins. The
Company's industrial division, opened in 2012, plans to sell eco-friendly
ingredients to oil drilling, hydraulic fracturing, petroleum coke,
steel/aluminum, paper and other industries. The Company's industrial
ingredients are highly functional in applications for adhesives, binders,
viscofiers and emulsifiers.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward−looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. These statements involve a number
of risks, uncertainties and other factors that could cause actual results,
performance or achievements of Z Trim Holdings to be materially different from
any future results, performance or achievements expressed or implied by these
forward−looking statements. Other factors, which could materially affect such
forward−looking statements, can be found in our filings with the Securities
and Exchange Commission at www.sec.gov, including risk factors relating to our
history of operating losses, that our auditors have expressed substantial
doubt regarding our ability to continue as a going concern, the fact that we
may dilute existing shareholders through additional stock issuances, and our
reliance on our intellectual property. Investors, potential investors and
other readers are urged to consider these factors carefully in evaluating the
forward−looking statements and are cautioned not to place undue reliance on
such forward−looking statements. The forward−looking statements made herein
are only made as of the date of this press release and we undertake no
obligation to publicly update such forward−looking statements to reflect
subsequent events or circumstances.

Media:                   Investor Relations:
Angela Strickland        Thomas Wagner
(847) 549-6002           Legend Securities, Inc.
mediarelations@ztrim.com 718-233-2627
                         John Columbia
                         Legend Securities, Inc.

SOURCE Z Trim Holdings, Inc.

Website: http://www.ztrim.com
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