Gilt Groupe Selects Ocean Media as Media Planning and Buying Agency, Embarks
on First National TV Ad Campaign
Agency Chosen for Commitment to ROI, Heritage of Building E Commerce Brands
ad:tech New York 2012
NEW YORK & HUNTINGTON BEACH, Calif. -- November 12, 2012
Gilt (Gilt.com), an innovative online shopping destination, has selected Ocean
Media (www.oceanmediainc.com), one of the country’s largest independent media
planning and buying firms, as its first agency of record. Gilt provides
members special access to the most inspiring merchandise, culinary offerings,
and experiences every day, at up to 60 percent off retail.
With Gilt’s first TV campaign slated for launch today, Ocean Media will manage
the company’s media planning and buying, focusing on media acquisition
initiatives in TV. Spots will air on a variety of major cable networks,
including Style, HGTV, E! Entertainment Television, Oxygen, Lifetime and TLC.
Berlin Cameron United, a unit of WPP, is handling creative for the campaign.
“We’re excited about working with Ocean Media and we’re impressed with the
agency’s track record in launching and scaling e-commerce brands,” said
Elizabeth Francis, Chief Marketing Officer, Gilt. “Because this represents our
initial foray into TV advertising, we’re committed to achieving return on our
investment. In my experience, no media buying agency is better at defining and
delivering ROI than Ocean Media.”
“Gilt is an outstanding brand that continues to transform the online shopping
experience, and we’re thrilled to be working with them,” said Jay Langan, EVP,
Ocean Media. “Having created a new way for millions of consumers to shop
curated styles, goods and services, all at insider pricing, Gilt is well
positioned for growth. We’re especially pleased that Gilt will be able to use
TV advertising to take full advantage of the Q4 online holiday shopping
“Our agency is delighted with our new partnership with Gilt, and we see a
great opportunity to help the company get to the next level,” said Mike
Robertson, founder and co-CEO of Ocean Media. “Measuring the effectiveness of
TV is key. Our analytics will be an important competitive advantage for Gilt
Groupe as we collaborate to grow their business.”
Ocean Media is the agency behind ad campaigns that have helped build such
brand names as Priceline.com, FreeCreditScore.com, Overstock.com, and Angie’s
List, among others. Risk-averse by nature, the agency employs a sustained
focus on comprehensive testing and evaluation, analytics and optimization.
About Ocean Media
Ocean Media (oceanmediainc.com) is a leading independent media planning and
buying agency, founded in 1996 and based in Huntington Beach, Calif.Ocean’s
approach adheres to the philosophy that return on investment (ROI) should be
at the forefront of every advertising campaign. The agency is well known for
media efficiency and their innovative analytics work. That combination has
helped launch and scale many of their clients. Ocean Media is the agency of
record for Priceline, Angie’s List, Freecreditscore.com, Overstock.com,
Ancestry.com, Care.com, JustFab.com and Lending Tree, among others.
About Gilt Groupe, Inc.
Gilt Groupe (www.gilt.com) is an innovative online shopping destination
offering its members special access to the most inspiring merchandise,
culinary offerings, and experiences every day, many at insider prices. Gilt
continually searches the world for the most coveted brands and products,
including fashion for women, men, and children; home décor; artisanal
ingredients; hotels and travel experiences on every continent; and unique
activities in a growing list of cities and destinations. We believe that every
day is an opportunity to inspire and be inspired.
Edge Communications, Inc., for Ocean Media
Ken Greenberg, 323-469-3397
Jennifer Miller, 646-524-9102
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