Peet’s Coffee & Tea, Inc. Appoints Dave Burwick to President and CEO

  Peet’s Coffee & Tea, Inc. Appoints Dave Burwick to President and CEO

                 Patrick O’Dea to Serve on Board of Directors

Business Wire

EMERYVILLE, Calif. -- November 12, 2012

Peet’s Coffee & Tea, Inc. today announced that Dave Burwick will be appointed
president and chief executive officer, effective December 31, 2012. Burwick
will succeed Patrick O’Dea, who after more than ten years as president and
chief executive officer, will step down. O’Dea will continue to serve the
company as a member of the board of directors.

“Peet’s is extremely fortunate to have been led by Pat these last ten years,”
said Olivier Goudet, chairman of Peet’s board of directors. “The company is
very well positioned for the future, and we look forward to Pat’s continued
contribution as a member of the board.”

In reflecting on his tenure at Peet’s, O’Dea said, “I’m very gratified knowing
that we built Peet’s over the last decade with a commitment to core values and
beliefs that is truly unusual. In doing so, we had a profound and enduring
impact on people’s lives in our own company, in the communities surrounding
our stores, and in the countries around the globe where we buy our coffee.
Dave is an accomplished leader who shares Peet’s values. I’m excited that he
will be leading the company and I look forward to supporting him as a board
member.”

Burwick brings to the position more than 20 years of extensive beverage and
retail experience. He joins Peet’s after serving as President of North America
for Weight Watchers International, which saw a pronounced growth during his
tenure. Prior to Weight Watchers, Burwick served for more than 20 years at
PepsiCo in senior executive roles, including senior vice president and chief
marketing officer of PepsiCo North America Beverages and president of
Pepsi-Quaker-Tropicana-Gatorade Canada, a $1.3Billion business unit of
PepsiCo.

Burwick said, “I love Peet’s coffee; there’s nothing like it. I am honored to
be part of a company with such a strong heritage, passion for crafting
high-quality coffee and tea, and commitment to the local and global
communities it serves. I’m excited about the opportunity to continue the
Peet’s tradition, share it with more customers, and grow the company for many
years to come.”

Goudet added, “We are very excited to have Dave join Peet’s. He brings
significant experience in both consumer goods and retail, and, most
importantly, shares Peet’s core values. He will be a terrific leader for the
company.”

Peet's Coffee & Tea, Inc. is the premier specialty coffee and tea company in
the United States. The company was founded in 1966 in Berkeley, Calif. by
Alfred Peet. Peet was an early tea authority who later became widely
recognized as the grandfather of specialty coffee in the U.S. Today, Peet's
Coffee & Tea offers superior quality coffees and teas in multiple forms, by
sourcing the best quality coffee beans and tea leaves in the world, adhering
to strict high quality and taste standards, and controlling product quality
through its unique direct store delivery selling and merchandising system.
Peet's is committed to strategically growing its business through many
channels while maintaining the extraordinary quality of its coffees and teas.
For more information about Peet's Coffee & Tea, Inc., visit www.peets.com.

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