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Bally Technologies Signs Agreement to Offer Online Casino Table-Game Content from SHFL entertainment

  Bally Technologies Signs Agreement to Offer Online Casino Table-Game Content
  from SHFL entertainment

Business Wire

LAS VEGAS -- November 12, 2012

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
casino management, interactive applications, and networked and server-based
systems for the global gaming industry, today announced it has signed an
agreement to offer online casino table-game content from SHFL entertainment
(NASDAQ Global Select Market: SHFL) (“SHFL”).

John Connelly, Vice President of Business Development: Bally Technologies,
Inc. (Photo: Business Wir ...

John Connelly, Vice President of Business Development: Bally Technologies,
Inc. (Photo: Business Wire)

SHFL’s best-in-class online casino table-game content will become available to
Bally’s iGaming Platform customers, allowing them to deliver top offerings in
online casino table games to their players.

“We are pleased to have entered into this agreement with SHFL,” said Bally
Technologies’ Vice President of Business Development John Connelly. “One of
Bally’s commitments to our interactive customers is to provide them with
best-in-class content from the leading licensed suppliers from around the
world. Operators will have the ability to choose from an array of world-class
content, enabling them to maximize their revenue and competitive advantage.
The products we can now offer from SHFL further our ability to fulfill this
commitment.”

Bally’s openiGaming Platform enables casinos to deliver play-for-free and
wager-based poker, table games, video slots, sports betting, and social
connection and choose from best-of-breed content and a library of interactive
games based on proven casino-gaming content and popular play mechanics.

Bally is providing its iGaming platform for the Golden Nugget casinos in Las
Vegas and Atlantic City, N.J., which can be found at goldennuggetpoker.com,
and the Company recently announced an agreement to provide its iGaming
platform for Mohegan Sun’s casinos in Connecticut and Pennsylvania and
American Casino & Entertainment Properties’ Stratosphere Casino, Hotel &
Tower, Aquarius Resort and Casino, and two Arizona Charlie’s casinos.

Bally integrates its cross-platform business-to-business iGaming solution with
core casino patron, slot-management, and business-intelligence systems. This
“single view of the player” provides operators with enterprise-wide analytics
and the ability to conduct multi-channel promotions and bonusing to patrons on
the casino floor, at home, or on the move.

“This agreement with Bally and their B2B focus in the online interactive
market fully aligns with our strategy to leverage our renowned proprietary
table games brands online,” said Louis Castle, SHFL entertainment’s Chief
Strategy Officer. “Our online content is comprised of the same offerings that
have proven to be so successful in land-based casinos, including Three Card
Poker, Casino War, Let It Ride, Ultimate Texas Hold’em, our popular side bets,
and our progressives, to name a few.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally’s product line includes
reel-spinning slot machines, video slots, wide-area progressives, interactive
and mobile applications, and Class II, lottery, and central-determination
games and platforms. Bally also offers an array of casino management, slot
accounting, bonusing, cashless and table management solutions. For more
information, please contact Laura Olson-Reyes, Senior Director, Marketing &
Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning
of the Securities Act of 1933, as amended, and is subject to the safe harbor
created thereby. Such information involves important risks and uncertainties
that could significantly affect the results in the future and, accordingly,
such results may differ from those expressed in any forward-looking
statements. Future operating results may be adversely affected as a result of
a number of risks that are detailed from time to time in the Company’s filings
with the Securities and Exchange Commission. The Company undertakes no
obligation to update the information in this press release and represents that
the information is only valid as of today’s date.

                         – BALLY TECHNOLOGIES, INC. –

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Contact:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com
 
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