Pizza Hut® and BOOK IT!® Announce 2012 Big Book Giveaway

           Pizza Hut® and BOOK IT!® Announce 2012 Big Book Giveaway

More Than 500 Principals Commit to "Read Your Heart Out™", Pizza Hut Donates
10,000 Books in Celebration of National Young Readers Week Nov. 12 - 16

PR Newswire

DALLAS, Nov. 12, 2012

DALLAS, Nov. 12, 2012 /PRNewswire/ --In celebration of National Young Readers
Week November 12-16, Pizza Hut® and its famed BOOK IT!® Program have selected
the winning Pizza Hut restaurants in the third annual BOOK IT! Big Book
Giveaway. The Giveaway challenges Pizza Hut restaurants nationwide to develop
creative and impactful ways to donate 500 books in their local communities as
part of the program's goal to motivate children to read more and develop a
lifelong love of reading.

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In addition to the Big Book Giveaway, hundreds of principals are tackling the
BOOK IT! Principal Challenge by committing to read an entire school day – from
the first bell to the last – in celebration of National Young Readers Week.
Principals in 365 cities are planning to read in creative ways such as sitting
on the roof of their school, turning the school cafeteria into a library,
dressing as their favorite book character, or enjoying a Pizza Hut lunch
delivery.

Founded in 1989 by Pizza Hut and the Center for the Book in the Library of
Congress, National Young Readers Week is an annual event that encourages young
readers to get excited about reading. Events are hosted in schools across the
country, where local officials, sports figures, public safety officers,
parents and other "celebrities" from the community share their favorite
stories with students to help reinforce the importance of reading and to
encourage reading for enjoyment.

"National Young Readers Week is a perfect time to celebrate both reading and
giving back to local communities in a meaningful way," said Shelley Morehead,
BOOK IT! Program Administrator. "Our Pizza Hut restaurants have thought hard
about how to develop fun and creative ways to distribute books to children in
deserving communities."

For the BOOK IT! Big Book Giveaway, 20 of the 6,000 Pizza Hut restaurants
nationwidewere chosen as winners. Each restaurant winner developed a plan on
how to distribute 500 books to children in their communities. These
restaurants focused on how the donation of books would impact their community
and support literacy tied to the BOOK IT! Program, which is in its 28^th year
and is reaching more than 14 million young people this school year.

Highlighted below are a few of the winning BOOK IT! Big Book Giveaway
Concepts:

  oCelebration, Florida:  Pizza Hut team members hosted a Big Book Giveaway
    celebration event with donated books, lunch, bowling and BOOK IT! goodie
    bags for more than 100 families at the Children's Home Society of Florida
    Foster Friends Program. The Children's Home helps build and strengthen
    families, focusing on abused and neglected children. The Pizza Hut
    celebration event was Sunday, November 11 at Primrose Bowl in Orlando, FL.
  oDallas, Texas: Pizza Hut team members will donate books to Mi Escuelita
    Preschool, which provides early childhood education for low income at-risk
    children. Pizza Hut will host a children's reading time and pizza lunch at
    the preschool on Friday, November 16.
  oSacramento, California: Pizza Hut restaurants will celebrate National
    Young Readers Week by donating books to the Sacramento Children's Home.
    The Children's Home is a comprehensive child and family service
    organization, providing services to the most vulnerable children and
    families in Sacramento. The Big Book Giveaway event at Sacramento
    Children's Home is Tuesday, November 13.
  oPhiladelphia, Pennsylvania: Pizza Hut team members will visit the
    Children's Hospital of Philadelphia to read stories and distribute books
    to children during their stay in the hospital on Tuesday, November 13.
    Pizza Hut will also hold a BOOK IT! party at WC Bryant Elementary on
    Friday, November 16.
  oIndianapolis, Indiana: Pizza Hut restaurants will coordinate a family
    event and donate books to Shepherd Community Center, an organization
    focused on breaking the cycle of poverty for area residents. The Big Book
    Giveaway event is on Tuesday, November 13.
  oAtlanta, Georgia: Pizza Hut team members will host a Big Book Giveaway at
    the Andrew and Walter Young Family YMCA of Metro Atlanta. Pizza Hut
    restaurants are partnering with Ambassador Andrew Young and YMCA to
    distribute the books within the community on November 14.

In addition to the book giveaway, the BOOK IT! Program is celebrating National
Young Reader's Week by teaming up with One More Story to feature a narrated
book on www.bookitprogram.com during November 12 – 16. View the narrated
stories at www.bookitprogram.com/teachers/nyrw.

The BOOK IT! Program is part of the "Share a Slice of Hope" movement at Pizza
Hut. Share a Slice of Hope encourages consumers and Pizza Hut employees
nationwide to help others through the company's three philanthropic pillars:
children's literacy, world hunger relief and community involvement.

About One More Story

One More Story is an online library of the best of classic and contemporary
children's picture books.Each book is narrated by a different professional
actor with original music created by Robby Merkin, former music director of
Sesame Street.One More Story was named a top ten digital resource by School
Library Journal and has won numerous awards.Visit www.onemorestory.com for
more information.

About BOOK IT!

In 1985, Pizza Hut established the BOOK IT! National Reading Incentive Program
to motivate children to read more and help them develop a lifelong love of
reading. BOOK IT! is a six-month program for students in kindergarten through
sixth grade. For more information, visit www.bookitprogram.com or keep up with
BOOK IT! via its social media outlets @BOOKITprogram or
Facebook.com/BOOKIT1985.

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than
any other restaurant. The only pizza company to be named a top ten franchise
in 2012 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita,
Kansas, and today operates nearly 10,000 restaurants in more than 90
countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).
To check out what's new at Pizza Hut visitPizzaHut.com, or keep up with the
brand via its social media channels at social.PizzaHut.com.

Media Contacts
Doug Terfehr         Kristin Wertz
972.338.6992         972.338.7719
doug.terfehr@yum.com kristin.wertz@yum.com 

SOURCE Pizza Hut

Website: http://www.pizzahut.com
 
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