BrightWhistle to Showcase Pioneering Research on the Optimal Way to Target
Healthcare Consumers through Facebook at 16th Annual Healthcare Internet
Presentation features case studies from world’s only HIPAA-compliant,
healthcare focused Facebook Ads-PMD Partner
16th Annual Greystone.Net Healthcare Internet Conference
ATLANTA -- November 12, 2012
BrightWhistle Inc., the world’s only HIPAA-compliant, healthcare-focused
Facebook Ads PMD partner, is presenting exclusive research at this week’s 16th
Annual Greystone.Net Healthcare Internet Conference (“HCIC”) that demonstrates
how its solution can empower healthcare providers to engage and acquire
prospective patients. HCIC, the healthcare industry’s premier conference on
marketing and Internet technology, is being held November 12-14 in Las Vegas.
BrightWhistle Chief Technology Officer Michael Sengbusch and Atlanta-based
Piedmont Healthcare Chief Marketing Officer Matt Gove will deliver a
presentation entitled Your Patients Have Moved: Engaging Patients with Social
Targeting on Tuesday at 10 a.m.
Sengbusch and Gove will present the business case for using a technology
platform, such as BrightWhistle, to optimize healthcare marketing efforts. For
example, BrightWhistle launched a Facebook and social media campaign designed
to help Piedmont Healthcare efficiently acquire new general surgery patients.
The campaign produced 289 qualified leads and 70 procedures for the hospital,
which yielded a 5x ROI on Piedmont Healthcare’s investment. Impressive results
were also achieved for Duke Raleigh Hospital by applying the BrightWhistle
solution to achieve a 23x increase in click-through-rate and a 65 percent
reduction in cost-per-click versus a traditional ad campaign on Facebook.
“We partnered with BrightWhistle for social patient acquisition in order to
help us better understand how our consumers interact with this specific
advertising channel,” said Gove.
"As healthcare providers and payers try to acquire and engage with ideal
patient populations, our research can help to bring awareness to these
organizations about the efficacy of this marketing gateway,” said Sengbusch.
BrightWhistle’s research includes data from its campaigns at Duke Raleigh
Hospital, an academic medical center; Piedmont Healthcare, a large
metropolitan healthcare system; and Teens Living with Cancer, a non-profit
About BrightWhistle Inc.
Established in 2010, BrightWhistle delivers a complete Social Patient
Acquisition and Engagement solution to health care providers, insurance
companies, and other health care institutions. The Company's proprietary
solution applies advanced technology designed to enhance a provider’s online
profile while targeting high value patients and procedures through search and
social media. The company also provides its platform to select marketing
agencies with specialization in healthcare. BrightWhistle is one of a small,
select group of companies with official access to the Facebook Ads API and the
only company in that group exclusively focused on providing solutions to
healthcare providers with full HIPAA compliance. The company was named one of
the Top 10 Innovative Companies in Georgia for 2012 by the Technology
Association of Georgia. BrightWhistle is based in Atlanta and can be found
Marcus Gordon, 678-358-4807
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