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Fisher Nuts Launches Integrated Marketing Campaign With Chef Alex Guarnaschelli and Food Network

  Fisher Nuts Launches Integrated Marketing Campaign With Chef Alex
  Guarnaschelli and Food Network

Celebrity Chef and Restaurateur Provides a Fresh Twist on Every Day Recipes as

Business Wire

CHICAGO -- November 12, 2012

Fisher^® Nuts announced today that it has entered into a partnership with Food
Network’s Chef Alex Guarnaschelli, a regular judge on Chopped, as the Fisher
Nuts new campaign spokesperson. Guarnaschelli, executive chef at Butter and
The Darby in New York, will be sharing a variety of Fisher Nuts-inspired
recipes and offering consumers tips for a ‘fresh twist’ on every day recipes
throughout the year.

Fisher Nuts Launches Integrated Marketing Campaign With Chef Alex
Guarnaschelli and Food Network (Ph ...

Fisher Nuts Launches Integrated Marketing Campaign With Chef Alex
Guarnaschelli and Food Network (Photo: Business Wire)

“We are thrilled to take our marketing efforts to the next level with this
exciting partnership,” says Howard Brandeisky, Vice President Global Marketing
and Customer Solutions at John B. Sanfilippo & Son, Inc., the manufacturer and
distributor of Fisher Nut products. “With nearly 70 percent of Food Network
viewers shopping at our key retailers, we’re confident that with Chef
Guarnaschelli’s culinary authority working together with Food Network’s
audience reach, the campaign will help boost sales and elevate our brand.”

The new partnership aligns Fisher Nuts with a culinary expert, Chef
Guarnaschelli, and with one of the nation’s top brands, Food Network. The
program will offer a unique point of difference, positioning Fisher Nuts as a
premier brand of recipe nuts with a convenient stand-up, re-sealable bag.

Kicking off this fall and running through the summer of 2013, in partnership
with Blue Chip Marketing Worldwide, the Fisher Nuts Food Network campaign will
feature a variety of marketing initiatives showcasing Chef Alex Guarnaschelli
that include:

  * Food Network magazine print ads
  * Digital ads on various Scripps online properties, as well as an entire
    section of the Fisher Nuts website dedicated to Alex, her recipes and
    simple twist suggestions using Fisher Nuts
  * “Cooking with Nuts” vignettes that will air on Food Network
  * In-store signage
  * A robust public relations campaign consisting of print, broadcast and
    social media initiatives

For more information on Fisher Nuts, please visit

About John B. Sanfilippo & Son, Inc.

John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading
processor, marketer and distributor of baking nuts, snack nuts and nut-based
products that are sold in multiple distribution channels. Our products can be
found under the Fisher Nuts, Orchard Valley Harvest and Sunshine Country brand
names and a variety of private brands.

About Food Network

FOOD NETWORK ( is a unique lifestyle network, website and
magazine that connects viewers to the power and joy of food. The network
strives to be viewers’ best friend in food and is committed to leading by
teaching, inspiring and empowering through its talent and expertise. Food
Network is distributed to more than 100 million U.S. households and averages
more than 9.9 million unique web users monthly. Since launching in 2009, Food
Network Magazine has tripled its rate base and delivers a circulation of 1.45
million. Headquartered in New York, Food Network has a growing international
presence with programming in more than 150 countries, including 24 hour
networks in Great Britain, India, Asia and Africa. Scripps Networks
Interactive (NYSE: SNI), which also owns and operates Cooking Channel
(, DIY Network (, Great American
Country (, HGTV (, and Travel Channel
(, is the manager and general partner.

Photos/Multimedia Gallery Available:



John B. Sanfilippo & Son, Inc.
Mara Greenwald
(847) 418-8085
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