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Black Friday Retail Professors From Santa Clara University Available for Media Analysis



  Black Friday Retail Professors From Santa Clara University Available for
  Media Analysis

Business Wire

SANTA CLARA, Calif. -- November 12, 2012

With Black Friday and Cyber Monday around the corner, two professors from the
Retail Management Institute at Santa Clara University’s Leavey School of
Business are available for comment on trends, challenges and tactics that will
be used by retailers this season.

1. Dale Achabal (pr. ATCH-a-ball), executive director, Retail Management
Institute at Santa Clara University --- (408) 554-4679 or dachabal@scu.edu
Faculty page: http://www.scu.edu/business/marketing/faculty/achabal.cfm

Among the topics Prof. Achabal can discuss:

  * The impact of the new requirement that online retailers collect sales
    taxes.
  * Retailers’ efforts to be flexible to meet competitive demands.
  * The role of the increasing number of “flash sale” sites like Gilt or Daily
    Deal.
  * Select tips for consumers to make the most of retailers’ tactics this
    year.
  * The uncertain impact of future consumer income-tax increases on sales.

2. Kirthi Kalyanam (pr. Kal-YAHN-um), director, Retail Management Institute at
Santa Clara University --- (408) 554-2705 or kkalyanam@scu.edu
Faculty page: http://www.scu.edu/business/marketing/faculty/kalyanam.cfm

Among the topics Prof. Kalyanam can discuss:

  * How retailers are adapting to “showrooming,” or the practice by consumers
    of visiting stores with great inventories to test out products that they
    buy elsewhere. Prof. Kalyanam has co-authored a study on the practice.
  * Tactics that retailers are using to be competitive this year, including
    price matching by stores like Target, Best Buy and Wal-mart;
    “omni-channeling,” where stores like Macy’s try to maximize the consumer
    experience seamlessly between online and in stores; and creating exclusive
    products at stores like Toys R Us.
  * Select tips for consumers to make the most of retailers’ tactics this year
    – including considering not abandoning your favorite brick-and-mortar
    stores.

Deborah Lohse of SCU Media Relations can also assist in reaching these and
other business professors at Santa Clara University: dlohse@scu.edu or
408-768-6898 (CELL) or 408-554-5121 (OFFICE).

Contact:

Santa Clara University
Deborah Lohse, 408-554-5121 (OFFICE)
408-768-6898 (CELL)
dlohse@scu.edu
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