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The Cheesecake Factory Opens in Woodbridge, VA



  The Cheesecake Factory Opens in Woodbridge, VA

         America’s favorite restaurant now open at Potomac Mills mall

Business Wire

CALABASAS HILLS, Calif. -- November 12, 2012

The Cheesecake Factory^®, known for its extensive menu, generous portions and
legendary desserts, announced the opening of its newest restaurant in
Woodbridge, Va. at the Potomac Mills mall on November 11, 2012.

With more than 200 menu selections and more than 50 low calorie
“SkinnyLicious®” selections – all made fresh, from scratch, in-house – and
more than 50 signature cheesecakes and desserts, The Cheesecake Factory’s
opening signifies exciting new choices for Potomac Mills’ shoppers and area
residents.

The Potomac Mills location is The Cheesecake Factory’s seventh restaurant in
Virginia, and includes the distinctive décor that is as creative and
imaginative as The Cheesecake Factory’s extensive menu. Featuring French
limestone floors and decorative columns, hand painted murals, contemporary
lighting and an abundance of cherry wood, the approximately 8,030 square foot
restaurant accommodates 205 guests.

The Cheesecake Factory of Potomac Mills mall will open at 11:30 a.m. Monday
through Saturday, and 10:00 a.m. on Sundays. The restaurant is located at 2708
Potomac Mills Circle, Woodbridge, Va. 22192.

For more information about The Cheesecake Factory, please visit
www.TheCheesecakeFactory.com

Fan us on Facebook at www.facebook.com/TheCheesecakeFactory

Follow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale casual
dining segment in 1978 with the introduction of its namesake concept. The
Company operates 174 full-service, casual dining restaurants throughout the
U.S., including 159 restaurants under The Cheesecake Factory® mark; 14
restaurants under the Grand Lux Cafe® mark; and one restaurant under the
RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery
production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce
over 70 varieties of quality cheesecakes and other baked products. For more
information, please visit www.TheCheesecakeFactory.com.

Contact:

Media
Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro / Jenny Burke / Lydia You
310-453-2539
Cheesecake@murphyobrien.com
or
Investors
The Cheesecake Factory Incorporated
Jill Peters
818-871-3000
investorrelations@thecheesecakefactory.com
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