2K Play and Nickelodeon’s Holiday Video Game Lineup Features Favorite Characters, Hit New Shows and Special Surprises

  2K Play and Nickelodeon’s Holiday Video Game Lineup Features Favorite
  Characters, Hit New Shows and Special Surprises

Fans can dance with their favorite Nickelodeon friends in Nickelodeon Dance 2;
enjoy a swim-sational journey with the Bubble Guppies; and join Team Umizoomi
                          & Dora’s Fantastic Flight

Business Wire

NEW YORK -- November 12, 2012

2K Play and Nickelodeon announced today that their 2012 holiday video game
lineup is now available at retail in North America. Nickelodeon Dance 2 for
the Wii™ system and Kinect™ for Xbox 360® builds upon the success of the
original sensation by featuring twice as many Nickelodeon friends and new
music from the top preschool shows, including Bubble Guppies, Team Umizoomi,
Dora the Explorer and The Fresh Beat Band. Additionally, the Bubble Guppies
make a splash in an underwater world of laughter and learning in their
hand-held video game debut on Nintendo DS™. Rounding out the lineup is a
surprise storyline exclusive to the Nintendo DS – Team Umizoomi & Dora’s
Fantastic Flight –  which  brings these beloved characters together for the
first time in a high-flying adventure.

2K Play's lineup of new Nickelodeon titles are now available for the holidays
(Photo: Business Wire)

2K Play's lineup of new Nickelodeon titles are now available for the holidays
(Photo: Business Wire)

“We were gratified to discover that children, older siblings, parents,
grandparents and school teachers all embraced the ‘get-up-and-move’ fun of
Nickelodeon Dance. With Nickelodeon Dance 2, we expand that magic with new
characters, songs and twists,” said Steve Lux, Vice President of Business
Development for 2K Play. “On the portable front, games based on preschoolers’
favorite new Nickelodeon properties, including Bubble Guppies and Team
Umizoomi, provide the perfect opportunity to play learning games on the go.”

“Nickelodeon is so excited to release another round of award-winning,
breakthrough preschool games with 2K Play,” said Sherice Torres, Senior Vice
President of Home Entertainment, DTO and Videogame Licensing, Nickelodeon
Consumer Products. “There’s no better way to celebrate the holidays than with
Nickelodeon video games.”

In Nickelodeon Dance 2 the dance party’s back and bigger than ever. Gamers of
all ages can dance, sing and workout with their newest Nickelodeon friends to
all-new tracks like The Fresh Beat Band’s “Just Like a Rockstar.” Moreover,
the new ‘freeze dance’ mode will keep kids on their toes with a twist on the
classic game ‘musical statues’. Nickelodeon Dance 2 was named “Best Kids Game”
by Family Friendly Gaming at E3, and was recently featured in The Active
Gaming Showcase – the joint initiative between the President’s Council on
Fitness, Sports & Nutrition and the Entertainment Software Association – to
promote active play through video games.

Bubble Guppies for Nintendo DS is based on Nickelodeon’s top-rated CG-animated
preschool series. It’s the first portable video game to star the fish-tailed
classmates Molly, Gil, Deema, Nonny, Oona and Goby, and takes players on a
journey from the farm to the city.

In Team Umizoomi & Dora’s Fantastic Flight for Nintendo DS, Dora the Explorer
joins the mighty math heroes of Team Umizoomi in their first adventure
together. Gamers will practice math and problem-solving skills as they assist
Millie, Geo, Bot, Dora and Boots in building and flying a colorful air ship.

Nickelodeon Dance 2 for Wii and Kinect for Xbox 360 are rated E for Everyone
by the ESRB. Bubble Guppies and Team Umizoomi & Dora’s Fantastic Flight for
Nintendo DS are rated EC for Early Childhood. The console titles were
developed by High Voltage Software, Inc. and Nintendo DS titles by Black
Lantern Studios, Inc.

For more information, please visit http://www.facebook.com/2KPlay  or follow
2K Play on Twitter (twitter.com/2KPlay).

2K Play is a division of 2K, a publishing label of Take-Two Interactive
Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer and publisher of interactive entertainment for
consumers around the globe. The Company develops and publishes products
through its two wholly-owned labels Rockstar Games and 2K, which publishes its
titles under the 2K Games, 2K Sports and 2K Play brands. Our products are
designed for console systems, handheld gaming systems and personal computers,
including smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for
console systems, handheld gaming systems and personal computers, including
smartphones and tablets through its three divisions: 2K Games, 2K Sports, and
2K Play that are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in today’s most
popular gaming genres, including first-person shooters, action, role-playing,
real-time strategy, sports, casual, and family entertainment. The 2K label has
some of the most talented development studios in the world today, including
Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K
Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched
the 2007 Game of the Year - BioShock®; published the critically acclaimed
Borderlands™; continued the award-winning Sid Meier’sCivilization® series;
delivered the #1 rated and #1 selling basketball franchise with NBA® 2K**; and
broke new ground in the family entertainment market with its multi-million
unit selling hit Carnival Games. 2K is headquartered in Novato, California and
is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information, please visit www.2K.com.

**According to 2008 - 2012 Gamerankings.com and The NPD Group estimates of
U.S. retail video game sales through October 2012.

About Nickelodeon

Nickelodeon, now in its 33^rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon’s U.S. television network is
seen in more than 100 million households and has been the number-one-rated
basic cable network for 17 consecutive years. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

Nintendo trademarks and copyrights are properties of Nintendo.

Microsoft, Windows, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are
registered trademarks or trademarks of the Microsoft group of companies and
are used under license from Microsoft.

All trademarks and copyrights contained herein are the property of their
respective holders.

Cautionary Note Regarding Forward-Looking StatementsPl

The statements contained herein which are not historical facts are considered
forward-looking statements under federal securities laws and may be identified
by words such as "anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements regarding the
outlook for the Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our management
as well as assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and results may
vary materially from these forward-looking statements based on a variety of
risks and uncertainties including: our dependence on key management and
product development personnel, our dependence on our Grand Theft Auto products
and our ability to develop other hit titles for current generation platforms,
the timely release and significant market acceptance of our games, the ability
to maintain acceptable pricing levels on our games, our ability to raise
capital if needed and risks associated with international operations. Other
important factors and information are contained in the Company's Annual Report
on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled
"Risk Factors," and the Company's other periodic filings with the SEC, which
can be accessed at www.take2games.com. All forward-looking statements are
qualified by these cautionary statements and apply only as of the date they
are made. The Company undertakes no obligation to update any forward-looking
statement, whether as a result of new information, future events or otherwise.

Photos/Multimedia Gallery Available:



Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press)
Access Communications for 2K Play
Alex Ellis, 917-522-3515
Nickelodeon Corporate Communications
Tori Fernandes, 212-846-4942
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