Equitable Life Adds a Health and Dental Claim Mobile App for Android

Equitable Life Adds a Health and Dental Claim Mobile App for Android 
WATERLOO, ON, Nov. 12, 2012 /CNW/ - Submitting a health or dental claim just 
got easier for more people covered under an Equitable Life of Canada(®) 
Health and Dental Benefits Plan with the EZClaim™ Mobile App for Android™. 
"In 2011 when we introduced the EZClaim Mobile solution for iPhone, iPad2 and 
BlackBerry(®) users, we were excited to be one of the initial carriers 
offering this capability to the marketplace," says Karen Mason, Senior Vice 
President, Group - Equitable Life of Canada. "Mobile technology and how people 
use it changes quickly. Equitable Life has responded with the EZClaim app for 
Android to allow more of our customers to submit their health and dental 
claims using their mobile devices." 
Things do indeed change quickly. According to an Ipsos Reid study released in 
September, phones using the Android Operating System gained 10 per cent of the 
market share in 2012 rising to 36 per cent of the market. 
"Equitable Life wants to provide as many claims submission options as there is 
demand for," explains Norma Crouse, Assistant Vice President - Group Claims. 
"By introducing an application for Android-powered phones, we are giving more 
mobile device users who are covered under our health plans the option to 
submit their health and dental claims in a fast, convenient and paperless way." 
According to the September Ipsos Reid release, Android-powered phones, iPhones 
and BlackBerry devices account for 92 per cent of the smartphone market. 
Mobile app use is also on the rise. An April 2012 Quoros Consulting Cell Phone 
Consumer Attitudes Study prepared for the Canadian Wireless Telecommunications 
Association revealed that 70 per cent of smartphone users say they downloaded 
apps to their mobile devices in 2012, up from 58 percent in 2011. 
"It is clear that using mobile devices and mobile apps is popular," adds 
Mason. "At Equitable Life, we take pride in our ability to react to changes in 
the marketplace, not just by providing benefit solutions to our clients, but 
also by providing responsive self-service options for those covered under our 
Health Plans." 
About Equitable Life of Canada
Since 1920, customers have been depending on Equitable Life of Canada for 
financial protection. As one of the largest mutual life insurance companies in 
Canada, Equitable Life is dedicated solely to its policyholders. Everything we 
do is focused on providing them with personalized service, security and 
well-being. Through Managing General Agencies and Advisors, Equitable Life 
offers a wide selection of competitive Individual Life and Health, Savings and 
Retirement and Group Benefits products to meet a range of financial planning 
and health needs. 
Android is a trademark of Google Inc.
iPhone and iPad are trademarks of Apple Inc.
BlackBerry(®) is owned by Research In Motion Limited 
Media Relations Contact James Kaylor Communications Specialist - Group 
Marketing 519.904.8155 Email:jkaylor@equitable.ca 
Image with caption: " EZ as 1, 2, 3 - Mobile Health and Dental Claims from 
Equitable Life (CNW Group/Equitable Life of Canada)". Image available at:  
SOURCE: Equitable Life of Canada 
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CO: Equitable Life of Canada
ST: Ontario
-0- Nov/12/2012 20:58 GMT
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