Give to the Max Day Returns on Nov. 15 to Raise Money for Minnesota Nonprofit Organizations and Schools – Celebrations Include

  Give to the Max Day Returns on Nov. 15 to Raise Money for Minnesota
  Nonprofit Organizations and Schools – Celebrations Include Local Principals
  Riding a Roller Coaster, Puppies Galore and 24 Hours of Comedic Improv

Business Wire

-- November 12, 2012



“Give to the Max Day” returns for its fourth year on Nov. 15 and Minnesotans
will once again be challenged to raise as much money as possible for nonprofit
organizations and schools in 24 hours. GiveMN has raised more than $50 million
for over 6,700 Minnesota nonprofits. The success of Give to the Max Day has
spurred similar fundraising days for states across the country. Give to the
Max Day was created to increase giving to nonprofits across the state.
Donations on Give to the Max Day can be made through, a charitable
giving website that helps Minnesotans discover, support and engage with
nonprofits and schools.

NEW IN 2012:

  *This year, K-12 public schools will join the ranks of organizations that
    can benefit from the 24-hour giving fest. GiveMN launched “Schools on
    GiveMN,” allowing K-12 public schools to fundraise on the site.
  *The community celebration at Mall of America is back with local principals
    riding a roller coaster throughout the day to encourage giving, a day-long
    webathon hosted by The UpTake and an evening program to celebrate
    nonprofit organizations and schools.
  *Golden Tickets with $1,000 prize grants are expanded to schools. One
    nonprofit and one school donor will be chosen at random every hour during
    Give to the Max Day and prize grants will be awarded to the nonprofit or
    school to which they donated.
  *Two $10,000 “Supersized” Golden Tickets to one nonprofit and one school
    donor who gave during Give to the Max Day will be awarded to the nonprofit
    or school they donated to, and a $500 prize grant will be awarded to the
    “Most Creative Give to the Max Day Fundraising Campaign” at the
    Association of Fundraising Professionals Minnesota Chapter National
    Philanthropy Day luncheon on Nov. 16.
  *Mobile donation is available. Minnesotans can use their smartphones and
    tablets to access on any mobile device.

WHEN:     Thursday, Nov.
          15, 2012
          Midnight             Give to the Max Day starts at

                               Special events at local nonprofits (some
                               detailed below); Mall of America events include
                               roller coaster riding principals, The UpTake
                               livestream “give-a-thon” and a “Celebrate to
                               the Max” social hour celebration at Stir Crazy.
                               The event is free to the public, but people
          Throughout the       MUST register at
          Day                  Musical entertainment from Alison Scott, Mayda,
                               Chris Koza and OSO will follow in the Southeast
                               Court of the Mall and is open to the general
                               public, no registration necessary. Throughout
                               the day, Eyenga Bokamba, local artist, will be
                               creating 24 canvasses as one to represent 24
                               hours of giving.

          Friday, Nov. 16,
          Midnight             Give to the Max Day ends

                               Two $10,000 “Supersized” Golden Tickets awarded
          Noon                 at the Association of Fundraising Professionals
                               National Philanthropy Day luncheon at
                               Minneapolis Marriott City Center.

          Monday, Nov. 19,     Results from Give to the Max Day posted to


  *Dana Nelson, executive director of GiveMN, can speak about Give to the Max
    Day’s impact to Minnesota.
  *Minnesota principals will be taking shifts riding the Pepsi® Orange Streak
    at Nickelodeon Universe to celebrate Schools on GiveMN throughout the day
    at Mall of America.
  *Helping Paws, which trains service dogs, will have a Paws to the Max
    community breakfast, training classes, a luncheon and “Yappy Hour” to
    reach its goal of raising enough funds for a new litter of service dog
    puppies. (7:30 a.m. to 9 p.m.)
  *Children’s Hospitals and Clinics of Minnesota will host a puppy playtime
    event for patients and therapy dogs, as well as an hourly in-house TV show
    from 11 a.m.-noon and hourly segments on generosity to be broadcast on
    their hospital livestream.
  *HUGE Improv Theater will be performing 24 hours of comedic improv in honor
    of Give to the Max Day.
  *Circus Juventas will host Cirque-a-thon 2012, an afternoon of activities
    that will include special performances, trapeze demonstrations and classes
    for all ages.
  *Duluth Superior Area Community Foundation will be kicking off Give to the
    Max Day with Young Leaders Day, a day-long event honoring young leaders in
    the Twin Ports that formally recognizes the importance of young adults and
    their contributions to the region.
  *Children’s Theatre Company will be running Dr. Seuss Productions to
    celebrate Give to the Max Day. The theater will be performing “The Cat in
    the Hat” and “How the Grinch Stole Christmas” and will be hosting hourly
    prize drawings to encourage patrons to make a donation to Give to the Max

             Special thanks to our Give to the Max Day sponsors:
  Minnesota Community Foundation, The Mosaic Company, The John S. and James
                     L.Knight Foundation and Youthprise.

About GiveMN
GiveMN is a collaborative venture to transform philanthropy in Minnesota by
growing overall giving and moving more of it online. GiveMN is an independent
501(c)(3) organization that is a support organization of the Minnesota
Community Foundation. Many partners shape GiveMN to build upon Minnesota’s
strong tradition of philanthropy, including: 3M, Blandin Foundation, Bush
Foundation, Central Minnesota Community Foundation, Ecolab Foundation, F.R.
Bigelow Foundation, Greater Twin Cities United Way, HealthPartners, Initiative
Foundation, John S. and James L. Knight Foundation, The Minneapolis
Foundation, The Mosaic Company, Northland Foundation, Northwest Minnesota
Foundation, Otto Bremer Foundation, The Pentair Foundation, Securian
Foundation, The Saint Paul Foundation, Southern Minnesota Initiative
Foundation, Southwest Initiative Foundation, UCare, West Central Initiative
Foundation, and individual donors from across Minnesota. For more information,


For GiveMN:
Padilla Speer Beardsley
Courtney Reigh
612-455-1947 / 920-410-4067
Dana Nelson
651-325-4240 / 612-965-9885
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