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Weight Watchers® Partners with Philips to Launch ActiveLink™: The Only Activity Monitor that Translates Movement to Activity

    Weight Watchers® Partners with Philips to Launch ActiveLink™: The Only
   Activity Monitor that Translates Movement to Activity PointsPlus® Values

PR Newswire

NEW YORK, Nov. 12, 2012

NEW YORK, Nov. 12, 2012 /PRNewswire/ -- Weight Watchers International, Inc.
(NYSE: WTW) announced the nationwide availability of ActiveLink™, the first
and only activity monitor and web experience that translates your movements to
activity PointsPlus® values. ActiveLink is the result of a collaboration with
Philips and is available exclusively to Weight Watchers members and Weight
Watchers Online Subscribers. 

While activity has always been a key component of the Weight Watchers
approach, this engaging innovation puts the focus on fitness like never before
– giving members with eTools and Online subscribers a true sense of their
current activity levels and then motivating them to make increased activity a
healthy habit they develop for a lifetime.

"Most of us tend to underestimate the amount of food we eat, and overestimate
how much activity we get.  We rarely exercise enough to burn off that
cheeseburger or dessert like we planned," said Stacy Gordon, Senior Vice
President, Products, Licensing & Publishing, Weight Watchers North America. 
"ActiveLink takes the guess work out of it by more accurately estimating our
activity level, and motivates us to set that bar even higher by getting more

Powered by Philips technology, ActiveLink allows users to set personalized
goals, seamlessly track their activity routines – from walking the dog to
hitting the gym – to help them reach their goal of becoming more active over
time. It aligns with Weight Watchers integrated approach to successful weight
loss, which combines smarter eating, healthy habits, activity and a supportive

Rave Reviews from Pilot Offering

Weight Watchers members in Chicago, Boston and Los Angeles had the chance to
take ActiveLink for a trial run over the summer and it elicited rave reviews.
In fact, Chicago resident and Weight Watchers Ambassador Jennifer Hudson is
one of its biggest fans. 

"I wore my ActiveLink monitor during a recent performance and couldn't believe
how many activity PointsPlus values I earned just by dancing and singing!
ActiveLink has made me look at activity in a whole new way," said Hudson.  "I
always track what I eat, but now seeing the results of also tracking my
activity each day is challenging me to set higher goals. Plus, it's helping me
earn activity PointsPlus values, which for me means more chocolate!"

ActiveLink Technology

The ActiveLink monitor is a three-way accelerometer that tracks body motion
and provides a measure of acceleration. When combined with one's age, gender,
height, and weight, it calculates how many activity PointsPlus® values a
person earns while wearing it.  ActiveLink subscribers can then plug the
ActiveLink monitor into their computer to upload the information onto their
dashboard and receive customized challenges that will gradually increase over
time plus activity tips to keep them moving and motivated.

"At Philips, our goal is to improve people's lives through meaningful
innovation," said Gopi Koteeswaran, General Manager at Philips. "Working
together on ActiveLink, Weight Watchers and Philips are delivering an
innovative behavioral change experience that seamlessly integrates activity
into the Weight Watchers approach. By translating movement into activity
PointsPlus values – a language that Weight Watchers members speak and a
lifestyle they live every day – we're helping people to take control of a
healthy lifestyle in a fun and engaging way."

The ActiveLink monitor is available exclusively to Weight Watchers members
with eTools and Weight Watchers Online subscribers, and can be purchased at
participating Weight Watchers locations or via the eCommerce store at, and requires an additional monthly ActiveLink
subscription.  To learn more about ActiveLink, go to

Technology is playing an increasingly important role in weight management and
Weight Watchers continues to innovate by adding ActiveLink to its technology
portfolio, which includes a comprehensive suite of digital and mobile tools to
track your food, weight, and activity.  These tools allow Weight Watchers
Online subscribers and members who attend meetings and subscribe to eTools to
access a suite of tools and helpful information whether they're at home or on
the go. In addition, the barcode scanner app instantly reveals the PointsPlus
value of foods while shopping supermarket aisles or choosing items from the
cupboard or refrigerator. The Kitchen Companion app for iPad gives users
access to thousands of recipes and gives step-by-step instructions on how to
prepare those dishes then track them easily.

About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 45,000 meetings each week
where members receive group support and learn about healthy eating patterns,
behavior modification and physical activity. provides
innovative, subscription weight management products over the Internet and is
the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 121,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at

SOURCE Weight Watchers International, Inc.

Contact: Kristi Widmar, Weight Watchers,,
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