Western Union Launches Global “Gift of Possibilities” Campaign
Money Transfer Services Available at Holiday Gift Spots at Select Simon
ENGLEWOOD, Colo. -- November 12, 2012
The Western Union Company (NYSE: WU), a leader in global payment services,
today launched the “Gift of Possibilities,” a multi-faceted holiday campaign
designed to position the gift of money among consumers as the preferred
gift-giving solution worldwide. The campaign features integrated multi-product
and multi-channel offerings in key regions around the world – driving consumer
awareness for all Western Union Money Transfer^® services available at retail,
online, mobile, ATM and account-based channels.
In the United States, the company is introducing Western Union Holiday Gift
Spots at select Simon properties in Atlanta, Chicago, Dallas, Los Angeles and
Miami. Simon Property Group is the world’s leading retail real estate company.
The Holiday Gift Spots will engage consumers at their preferred holiday
shopping destinations, and provide Western Union services for sending domestic
and international money transfers.
“The Gift of Possibilities will extend the relevance of the Western Union
brand during the holiday season,” said Diane Scott, executive vice president
and chief marketing officer, Western Union, and president, Western Union
Ventures. “As a global organization, we are combining our traditional
strengths – a globally-recognized brand and international retail presence –
with web, stored value cards and mobile services to meet the needs of today’s
consumers, who require more options across different technologies and retail
locations, including our Holiday Gift Spots.”
For more information on the Western Union Gift of Possibilities campaign,
please visit www.westernunion.com/possibilities, www.facebook.com/westernunion
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services.
Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business
Solutions branded payment services, Western Union provides consumers and
businesses with fast, reliable and convenient ways to send and receive money
around the world, to send payments and to purchase money orders. As of
September 30, 2012, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of approximately 510,000
agent locations in 200 countries and territories. In 2011, The Western Union
Company completed 226 million consumer-to-consumer transactions worldwide,
moving $81 billion of principal between consumers, and 425 million business
payments. For more information, visit www.westernunion.com.
Photos/Multimedia Gallery Available:
Dan Diaz, +1 720-332-5564
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