Campbell Soup Company and SodaStream to Offer V8 Splash and V8 V-Fusion Through Home Beverage Carbonation System

  Campbell Soup Company and SodaStream to Offer V8 Splash and V8 V-Fusion
  Through Home Beverage Carbonation System

Business Wire

CAMDEN, N.J. & AIRPORT CITY, Israel -- November 12, 2012

Campbell Soup Company (NYSE:CPB) and SodaStream International, Ltd.
(NASDAQ:SODA) today announced an agreement to license Campbell’s V8 Splash and
V8 V-Fusion brands for the SodaStream home beverage carbonation system.

Campbell Soup Company and SodaStream International, Ltd. have signed a
licensing agreement to make v ...

Campbell Soup Company and SodaStream International, Ltd. have signed a
licensing agreement to make various flavors of V8 Splash and V8 V-Fusion
available for use with the SodaStream home beverage carbonation system.
(Photo: Campbell Soup Company)

SodaStream is the leading manufacturer and distributer of home beverage
carbonation systems, which transform tap water into sparkling water and soda.
The system includes a soda maker, a CO2 carbonator, a reusable bottle and over
150 flavor options. The consumer fills the bottle with water, adds CO2 to make
the bubbles, and then adds syrup concentrate to make the final flavored

Initial flavors for the V8 Splash products will include Tropical Blend, Berry
Blend and Fruit Medley, as well as V8 V-Fusion concentrates in Strawberry
Banana, Pomegranate Blueberry and Peach Mango varieties. The products are
expected to be available during the second quarter of 2013. The terms of the
agreement were not disclosed.

“Creating V8 Splash and V8 V-Fusion products through the popular SodaStream
carbonated beverage system gives people another way to enjoy their favorite V8
beverages and brings new growth for Campbell’s beverage business,” said
Michael Barkley, Campbell’s Vice President and General Manager, Beverages.

“We are excited to bring together our revolutionary beverage system with a
respected company like Campbell, who is well-known for their iconic brands,”
stated Daniel Birnbaum, CEO of SodaStream. “This relationship demonstrates our
commitment to providing innovative products, and we are confident that the
addition of the delicious V8 Splash and V8 V-Fusion drinks to our product
portfolio will further strengthen the appeal of SodaStream’s many benefits. We
believe this partnership will help us attract new consumers who already enjoy
these brands but have yet to discover how smart, simple and empowering it is
to be able to make great tasting carbonated V8 beverages at home.”

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality foods and
simple meals, including soup and sauces, baked snacks and healthy beverages.
Founded in 1869, the company has a portfolio of market-leading brands,
including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and "Bolthouse
Farms." Through its corporate social responsibility program, the company
strives to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the Standard &
Poor's 500 and the Dow Jones Sustainability Indexes. For more information,

About SodaStream

SodaStream manufactures beverage carbonation systems, which enable consumers
to easily transform ordinary tap water instantly into carbonated soft drinks
and sparkling water. Soda makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks and
sparkling water. The Company’s products are environmentally friendly, cost
effective, promote health and wellness, and are customizable and fun to use.
In addition, its products offer convenience by eliminating the need to carry
bottles home from the supermarket, to store bottles at home or to regularly
dispose of empty bottles. SodaStream products are available at more than
60,000 retail stores in 45 countries. For more information, visit

To download SodaStream's investor relations app, which offers access to SEC
documents, press releases, videos, audiocasts and more, please visit for your iPhone or for your
Android mobile device.

Forward-Looking Statement

This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our home beverage carbonation systems and consumables in each of the markets
in which we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any component of our
home beverage carbonation systems is misused; our ability to protect our
intellectual property rights; our being found to have a dominant position in
certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates;
our potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the markets in
which we operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this release
are made pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995.

Photos/Multimedia Gallery Available:



Campbell Soup Company
Carla Burigatto, 856-342-3737
SodaStream International, Ltd.
Yonah Lloyd
Chief Corporate Development and Communications Officer
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