FLW And Kellogg's Renew Partnership For 2013 Season

             FLW And Kellogg's Renew Partnership For 2013 Season

PR Newswire

MINNEAPOLIS, Nov. 12, 2012

MINNEAPOLIS, Nov. 12, 2012 /PRNewswire/ --FLW, the world's largest
tournament-fishing organization, announced today that the Kellogg Company has
renewed its sponsorship in a multi-year deal. Financial terms of the deal were
not disclosed.

The Kellogg Company brands that will be featured by FLW include Frosted
Flakes®, Pop-Tarts®, Rice Krispies Treats®, Cheez-It® and Pringles®. The
brands will be featured across FLW's multiple platforms, including its
tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the
"FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in
high-definition (HD) on NBC Sports Network to more than 559 million households
worldwide, making it the most widely distributed weekly outdoors-sports
television show in the world.

Kellogg's will also serve as the title sponsor of the Angler of the Year award
on the Walmart FLW Tour for the third consecutive year. The top pro and
co-angler from the 2013 point standings after the six FLW Tour events will win
the Kellogg's Angler of the Year and Co-angler of the Year titles,
respectively. The Angler of the Year will earn $100,000 and a berth in the
2014 Forrest Wood Cup, while the Co-angler of the Year will earn a new Ranger
Z518 boat with a 200-horsepower outboard engine and a berth in the 2014
Forrest Wood Cup.

Four of the most successful anglers on the FLW Tour will again be representing
Kellogg's as brand ambassadors in 2013. Shinichi Fukae of Mineola, Texas, the
first angler to win Angler of the Year honors in two different countries, will
represent the Cheez-It brand. Dave Lefebre of Erie, Penn., the 2012 FLW Tour
Kentucky Lake Champion, will again represent Frosted Flakes. Greg Bohannan of
Rogers, Ark., a three-time FLW tournament winner, will be looking to cross the
$500,000 mark in career winnings in 2013 while representing Pop-Tarts. Jim
Tutt of Longview, Texas, a 15-year veteran of the FLW Tour with 27 career
top-10 finishes, will represent Rice Krispies Treats.

FLW is the industry's premier tournament-fishing organization, providing
unparalleled fishing resources and entertainment to our sponsors, fans and
host communities. FLW is offering anglers of all skill levels the opportunity
to compete for millions in prize money nationwide in 2013 over the course of
231 tournaments across five tournament circuits, four of which provide an
avenue to the sport's richest payday and most coveted championship trophy –
the Forrest Wood Cup. FLW is committed to providing a lifestyle experience
that is the "Best in Fishing, On and Off the Water," through a variety of
platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For
more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or
FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest and

Driven to enrich and delight the world through foods and brands that
matter,Kellogg Company(NYSE:K) is the world's leading producer of cereal,
second largest producer of cookies and crackers and - through theMay
2012acquisition of the iconic Pringles® business - the world's second largest
savory snacks company. In addition, Kellogg is a leading producer of frozen
foods. Every day, our well-loved brands - produced in 18 countries and
marketed in more than 180 countries - nourish families so they can flourish
and thrive. With 2011 sales of more than$13 billion, these brands include
Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®,
Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®,
and many more. To learn more aboutKellogg Company, including our corporate
responsibility initiatives and rich heritage, please



Website: http://FLWOutdoors.com
Contact: Chad Gay, Director of Public Relations, +1-270-703-3346,
cgay@flwoutdoors.com; or Joe Opager, Communications Specialist,
+1-612-337-1989 (w), +1-218-434-0748 (m), joe.opager@jacobs-mgmt.com; or Julie
Huber, Social Media Manager/Strategist, +1-612-337-1810 (w), +1-612-812-9512
(m), julie.huber@jacobs-mgmt.com
Press spacebar to pause and continue. Press esc to stop.