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Philip Morris International Supports WHO’s Latest Effort to Fight Illegal Trade of Tobacco



  Philip Morris International Supports WHO’s Latest Effort to Fight Illegal
  Trade of Tobacco

Business Wire

LAUSANNE, Switzerland -- November 12, 2012

Philip Morris International Inc.’s (PMI) (NYSE:PM) (Paris:PM) Vice President
of Communications Peter Nixon issued the following statement today applauding
the World Health Organization for passing the first international protocol to
fight the illegal trade of tobacco and reconfirming the company’s support for
the measure.

“With sales estimated at more than 600 billion cigarettes a year – more than
one in every 10 consumed – all black market tobacco products combined make up
the third largest tobacco supplier in the world.

“While the passage of this protocol is not the silver bullet to resolving this
serious issue, it is a step toward addressing a problem that not only harms
governments but fuels organized crime and terrorism.

“The long term solution to this challenge lies in governments implementing
effective policies and providing sufficient enforcement resources to disrupt
the global illegal supply chain through which these unlawful products are
manufactured, transported and sold. In addition, preventative measures not
covered under today’s agreement, such as regulating the essential materials
used to produce tobacco products, should be considered by governments in the
national implementation of this protocol.”

For more information regarding the problem of illicit tobacco trade visit
http://www.pmi.com/eng/tobacco_regulation/illicit_trade/pages/illicit_trade.aspx.

Philip Morris International Inc. Profile

Philip Morris International Inc. (PMI) is the leading international tobacco
company, with seven of the world’s top 15 international brands, including
Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in
approximately 180 countries. In 2011, the company held an estimated 16.0%
share of the total international cigarette market outside of the U.S., or
28.1% excluding the People’s Republic of China and the U.S. For more
information, see www.pmi.com.

Contact:

Philip Morris International
PMI media office
T: +41 (0)58 242 4500
E: media@pmi.com
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