AIG Returns Core Insurance Operations to AIG Brand, Reveals New Brand Promise

  AIG Returns Core Insurance Operations to AIG Brand, Reveals New Brand

Business Wire

NEW YORK -- November 12, 2012

American International Group, Inc. (NYSE: AIG) today announced that AIG is
again the go-to-market brand of its global property casualty business in most
locations, and that the company’s life and retirement segment is now AIG Life
and Retirement.

As part of the rebrand, AIG has also introduced a new brand promise: Bring on

“AIG as a global insurance brand is back,” said AIG President and Chief
Executive Officer Robert H. Benmosche. “The re-launch of the AIG name marks a
significant achievement for our company. ‘Bring on tomorrow’ underscores AIG’s
tremendous tenacity and ambition – to solve problems, to innovate for the
benefit of our clients, and to act as a powerful, global team. These are the
attributes that have enabled AIG to succeed in making America whole on its
investment in our company, plus a positive return of more than $15 billion.

“Now we look to tomorrow, and we’re excited about the potential we see there.
We’re excited to get to work on seeing, building, and securing a better future
– for our customers, for ourselves, and for communities around the world. I
believe that the spirit of inventiveness and adaptability at the core of AIG
will bring opportunities and open doors that will redefine what’s possible,
helping our customers thrive and make the most of every day.”

Starting today, AIG’s global property casualty franchise will begin to use the
AIG name, and deploy the company’s new logo and brand promise in marketing and
advertising as appropriate. Other brands in the AIG family, including VALIC,
Lexington Insurance, American General, SunAmerica, and Western National, will
continue unchanged.

AIG Property Casualty Chief Executive Officer Peter Hancock said, “We are very
excited to celebrate the long history and strength of the AIG name with our
customers around the world. With our investment in the latest data technology,
combined with our spirit of inventiveness, we think we’re well positioned to
help them meet the challenges of tomorrow.”

“The AIG name represents strong values, hard work, and keeping our promises.
AIG Life and Retirement continues to embody those values,” said AIG Life and
Retirement President and Chief Executive Officer Jay Wintrob. “Our promise to
‘Bring on tomorrow’ fits well with our role as a premier provider of
protection, investment, and income solutions that prepare our customers for a
successful future.”

The total authorized U.S. government assistance to AIG of $182 billion has
been fully repaid, and the Federal Reserve and United States Department of the
Treasury have to date received a combined positive return of approximately
$15.9 billion on their investments in the company.

American International Group, Inc. (AIG) is a leading international insurance
organization serving customers in more than 130 countries and jurisdictions.
AIG companies serve commercial, institutional, and individual customers
through one of the most extensive worldwide property-casualty networks of any
insurer. In addition, AIG companies are leading providers of life insurance
and retirement services in the United States. AIG common stock is listed on
the New York Stock Exchange and the Tokyo Stock Exchange.

AIG is the marketing name for the worldwide property-casualty, life and
retirement, and general insurance operations of American International Group,
Inc. For additional information, please visit our website at All
products and services are written or provided by subsidiaries or affiliates of
American International Group, Inc. Products or services may not be available
in all jurisdictions, and coverage is subject to actual policy language.
Non-insurance products and services may be provided by independent third
parties. Certain property-casualty coverages may be provided by a surplus
lines insurer. Surplus lines insurers do not generally participate in state
guaranty funds, and insureds are therefore not protected by such funds.


American International Group, Inc.
News Media
Jon Diat, 917-239-9241
John Jones, 917-328-8510
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