UNITED AIRLINES LAUNCHES TURN-DOWN SERVICE IN UNITED GLOBAL FIRST CABIN

   UNITED AIRLINES LAUNCHES TURN-DOWN SERVICE IN UNITED GLOBAL FIRST CABIN

NEW SERVICE IMPROVES PREMIER CABIN EXPERIENCE

PR Newswire

CHICAGO, Nov. 12, 2012

CHICAGO, Nov. 12, 2012 /PRNewswire/ --United Airlines has launched a new
turn-down service for customers seated in United Global First, offering
travelers an added touch of luxury and a better sleeping experience on
long-haul flights.

Customers may enjoy a new sleeping cushion with a 250-thread-count outer cover
in addition to the standard plush duvet, soft pillows and Philosophy-brand
amenity kit. Upon request, crew members will position the cushion, duvet and
pillows within the flat-bed suite for customers. The service is available for
United Global First customers on all long-haul international flights.

"Throughout their travel experience, our Global First customers expect the
highest level of service," said Mark Bergsrud, United's senior vice president
of marketing. "The new turn-down service offers customers even more comfort,
enabling them to arrive at their destinations refreshed and ready to go."

Customers seated in United Global First experience a higher level of privacy
and comfort, priority airport services and more-personal attention. In
United's three-cabin aircraft, United Global First suites offer flat-bed
seats, additional storage compartments, a multi-course meal with fine wines
and noise reduction headsets. On most aircraft, United Global First suites
also offer laptop power, USB ports and personal on-demand entertainment.

United is investing $550 million in fleet-wide onboard improvements, including
offering the world's largest fleet of flat-bed seats, with more than 175
aircraft with 180-degree flat beds in premium cabins once the airline
completes the installation in early 2013. United also anticipates launching
satellite-based Wi-Fi on international widebody aircraft by the end of the
year, enabling customers to stay connected while traveling on long-haul
overseas routes.

United recently upgraded the airline's United BusinessFirst product, offering
customers an elevated business-class service, including an additional entree
option, expanded wine selections, improved in-flight entertainment and new
amenities.

About United

United Airlines and United Express operate an average of 5,557 flights a day
to 378 airports on six continents from the airline's hubs in Chicago,
Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark, San Francisco,
Tokyo and Washington, D.C. In 2011, United carried more traffic than any other
airline in the world, and operated more than two million flights carrying 142
million passengers. United is upgrading its cabins with more flat-bed seats in
first and business class and more extra-legroom economy-class seating than any
other airline in North America. United now has 180 airplanes featuring
DIRECTV®, offering customers more live television access than any other
airline in the world. United operates nearly 700 mainline aircraft and has
orders for more than 270 new aircraft deliveries through 2022. United took
delivery of the first two of five new Boeing 787 Dreamliners it expects to
receive this year. United was rated the world's most admired airline on
FORTUNE magazine's 2012 airline-industry list of the World's Most Admired
Companies. Readers of Global Traveler magazine have voted United's MileagePlus
program the best frequent flyer program for eight consecutive years. United is
a founding member of Star Alliance, which provides service to 193 countries
via 27 member airlines. More than 85,000 United employees reside in every U.S.
state and in countries around the world.For more information, visit
united.com or follow United on Twitter and Facebook. The common stock of
United's parent, United Continental Holdings, Inc., is traded on the NYSE
under the symbol UAL.

SOURCE United Continental Holdings, Inc.

Website: http://www.united.com
Contact: United Continental Holdings, Inc. Worldwide Media Relations,
+1-312-997-8640, media.relations@united.com
 
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