Reader's Digest Association Launches New Section on Apple's iBookstore featuring More than 150 Enhanced Digital Books

    Reader's Digest Association Launches New Section on Apple's iBookstore
                featuring More than 150 Enhanced Digital Books

Launch underscores RDA's commitment to its digital strategy

PR Newswire

NEW YORK, Nov. 12, 2012

NEW YORK, Nov. 12, 2012 /PRNewswire/ --The Reader's Digest Association, Inc.,
the global multi-brand and multi-platform media and direct marketing company,
today announced the launch of its new Reader's Digest Books section on the
iBookstore. The launch establishes a single location for consumers to easily
find digital books published by The Reader's Digest Association (RDA) at
iTunes.com/ReadersDigestBooks.

These releases reinforce RDA's commitment to offering the best content through
a broad range of digital platforms. The popularity and prominence of Apple's
storefront for books will connect Reader's Digest with new customers, while
providing existing customers with a new digital channel for accessing Reader's
Digest content. The new section features more than 150 Reader's Digest books
in five categories including Health, Mind, & Body, Cooking, Do-It-Yourself
(DIY), General Reference, and Children's books.

"The number of readers who receive our books and magazines on iPhone, iPad and
iPod touch continues to escalate," said Robert E. Guth, President and CEO of
Reader's Digest Association. "The Reader's Digest section on the iBookstore is
the ideal outlet for consumers to enjoy our books through yet another
channel."

"Our readers appreciate the visual qualities of our books," said Harold
Clarke, President and Publisher, Books and Music at Reader's Digest
Association. "The superb graphic layout the iBooks App provides brings out the
best in our books and we're excited to have a reading platform and a
storefront that delivers our books digitally with great quality."

The Reader's Digest section on the iBookstore can be found at
iTunes.com/ReadersDigestBooks.

Contact:
Elliot Schimel for Reader's Digest Association
646-747-0142

SOURCE The Reader's Digest Association, Inc.
 
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