CORRECTING AND REPLACING: Defacto awards JCDecaux the La Défense street furniture contract

  CORRECTING AND REPLACING: Defacto awards JCDecaux the La Défense street
  furniture contract

Business Wire

PARIS -- November 12, 2012

RegulatoryNews:

This replaces the announcement made at 6:01 p.m. CET on Nov. 12, 2012 due to
the following corrections: The first bullet under "Key figures for JCDecaux"
should read: 2011 revenue: €2,463m; Revenue for the first nine months of 2012:
€1,876.2m

       Defacto awards JCDecaux the La Défense street furniture contract

Defacto, the state-owned body responsible for managing the La Défense business
district in western Paris has announced that, following a competitive tender
process, it has awarded the contract for advertising and non-advertising
street furniture to JCDecaux (Paris:DEC), the number one outdoor advertising
company worldwide. Defacto owns all the public space in La Défense, an area
that is home to 2,000 companies and 1,500 corporate headquarters, with 150,000
employees and 20,000 residents, attracting over 8 million visitors every year.

The contract will cover the installation, maintenance and operation of 2m^2
MUPI® city information panels, 2m^2 digital displays, 8m^2 scrolling Senior®
billboards and 8m^2 billboards specifically designed for Defacto (including a
number of digital displays) and advertising columns. This represents a total
of 111 traditional and digital advertising panels and 55 digital displays.
JCDecaux will also provide non-advertising street furniture including a range
of newspaper stands.

The contract underlines JCDecaux’s ability to deliver innovative, tailor-made
digital solutions as already demonstrated by the installation of 400 digital
displays and a 39m^2 Giant Screen in the Aéroports de Paris airports. JCDecaux
developed a unique digital product specifically for Defacto, creating vertical
8m^2 displays (photos enclosed) that are ideally suited to the urban
environment of the La Défense business district.

The premium street furniture developed for this contract strengthens the range
of digital and traditional advertising solutions targeting business audiences
that JCDecaux has designed for exceptional, high-profile locations. These
include the media space in the network of 32 airports managed by JCDecaux in
France and at the Porte de Versailles Exhibition Centre in Paris.

Katayoune Panahi, Chief Executive Officer of Defacto, said: “Our decision to
choose JCDecaux reflects Defacto’s determination to inject a new dynamism into
La Défense! Our priority is to develop services for all key stakeholders and
these new street furniture solutions will give us the essential communication
tools to reach all the people using this business district. This contract
award reflects our drive to promote innovation and we are delighted that
JCDecaux has offered us a range of street furniture specifically designed for
La Défense. Following Forme Publique, the biennial dedicated to street
furniture design, and pending the publication of the master plan for our
public areas and the development of the open-air museum, this contract
represents a major milestone in the achievement of our goals.”

Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux,
said:“We are delighted that Defacto has chosen JCDecaux to operate the street
furniture assets of La Défense, underlining JCDecaux’s expertise and
commitment to quality and innovation. As a result of this contract, La
Défense, the number one business district in Europe, will benefit from a
powerful array of cutting-edge digital advertising solutions. This new
contract further strengthens JCDecaux’s national network and our position as
the number one street furniture company in France, benefiting our clients and
their branding strategies.”

Key figures for JCDecaux:

  *2011 revenue: €2,463m; Revenue for the first nine months of 2012:
    €1,876.2m
  *JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
    Euronext 100 index
  *No.1 worldwide in street furniture (426,200 advertising panels)
  *No.1 worldwide in transport advertising with 175 airports and 280
    contracts in metros, buses, trains and tramways (367,800 advertising
    panels)
  *No.1 in Europe for billboards (208,500 advertising panels)
  *No.1 in outdoor advertising in the Asia-Pacific region (202,200
    advertising panels)
  *No.1 worldwide for self-service bicycle hire
  *1,013,500 advertising panels in more than 55 countries
  *Present in 3,700 cities with more than 10,000 inhabitants
  *10,300 employees

Key figures for La Défense

  *Surface area of 1.6 million m^2 including 12 green spaces
  *1,200 trees
  *310,000 m^2 of spaces and paths for pedestrians
  *60 monumental, modern art sculptures
  *10 kilometers of underground service galleries used by Defacto
    technicians. The site also includes 265 ventilation plants including 610
    machines!
  *100 public lifts are in operation throughout the business district
    requiring constant maintenance work
  *14,000 public light fittings

Contact:

JCDecaux
Corporate Communications:
Agathe Albertini, 33-1 30 79 34 99
agathe.albertini@jcdecaux.fr
or
Investor Relations:
Nicolas Buron, 33-1 30 79 79 93
nicolas.buron@jcdecaux.fr
or
Defacto Communications Department:
Hervé Bonnat, 33-1 46 93 19 26
hbonnat@defacto.fr
 
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