Action for Healthy Kids(R) and Kellogg's(R) Award Nearly 70 Schools in 25 States Money and Support for School Breakfast

Action for Healthy Kids(R) and Kellogg's(R) Award Nearly 70 Schools in 25
States Money and Support for School Breakfast

CHICAGO, Nov. 12, 2012 (GLOBE NEWSWIRE) -- Action for Healthy Kids® (AFHK)
announced today that nearly 70 schools in 25 states have received more than
$1,500 each in School Grants for Healthy Kids, funded by the Kellogg's ® Share
Your Breakfast ™ campaign. The grants are part of AFHK's direct work with
schools to help increase participation in the national School Breakfast
Program.

The grants were awarded to schools already participating in the national
School Breakfast Program as part of an AFHK and Kellogg's joint commitment to
provide more than million breakfasts to kids in need during the 2012-2013
school year. As part of that commitment, AFHK also will provide the 28
elementary schools, 27 high schools and 14 middle schools with significant
in-kind contributions in the form of people, programs, management and policy
expertise. These in-kind contributions will allow administrators to start
universal breakfast programs or develop alternative breakfast programs such as
Breakfast in the Classroom, Grab and Go and Second Chance Breakfast so that
kids who might otherwise miss out on that important first meal of the day are
set up for the same success as their classmates. "Our School Grants for
Healthy Kids program and the Kellogg's Share Your Breakfast campaign are
proving very important for schools and kids," explains AFHK CEO Rob Bisceglie.
"Through them, we're helping schools take advantage of the national School
Breakfast Program, a safety net for the nation's most vulnerable children, at
a time that one in five kids in this country live in homes where breakfast is
hard to come by."

"At Kellogg's, we believe a great breakfast sets every kid up to have a great
day," said Doug VanDeVelde, Kellogg senior vice president of marketing and
innovation, ready-to-eat cereal. "Unfortunately, many children do not have
access to this important meal, which is why we are excited to partner with
Action for Healthy Kids for the third consecutive year. Together we can make a
difference and help more kids start their days with a great breakfast so they
can reach their full potential."

For the third consecutive year, Kellogg's and Action for Healthy Kids are
rallying Americans to join the Share Your Breakfast campaign. Each consumer's
"share" helps get Kellogg's and Action for Healthy Kids one step closer to the
goal to share more than one million breakfasts with kids across the country
during the 2013-2014 school year. To learn how AFHK and the Share Your
Breakfast campaign benefit students, visit
http://www.actionforhealthykids.org/campaigns/breakfast/.

School Grants for Healthy Kids were distributed to schools in the following
states:

  *Alabama
  *Arizona
  *Arkansas
  *California
  *Colorado
  *Connecticut
  *Florida
  *Georgia
  *Idaho
  *Kansas
  *Kentucky
  *Louisiana
  *Massachusetts
  *Maryland
  *Michigan
  *North Carolina
  *Nebraska
  *New Jersey
  *New Mexico
  *New York
  *Ohio
  *Pennsylvania
  *Tennessee
  *Vermont
  *West Virginia

For a complete listing of funded schools in each state, visit:
http://www.actionforhealthykids.org/campaigns/breakfast/school-grants-for-healthy.pdf

About Action for Healthy Kids ®

Action for Healthy Kids® fights childhood obesity, undernourishment and
physical inactivity by helping schools become healthier places so kids can
live healthier lives. We partner with a legion of dedicated volunteers -
teachers, students, moms, dads, school wellness experts and more - from within
the ranks of our 34,000+ constituency to create healthful school changes.
After all, everyone has a part to play in ending the nation's childhood
obesity epidemic. Our programs, tools and resources make it possible so that
many people can.

Our grassroots efforts are supported by a collaboration of more than 70
organizations, corporations and government agencies. Working together, we're
giving kids the keys to health and academic success by meeting them where they
are - in the classroom, in the cafeteria and on the playground - with fun
physical activity and nutrition lessons and changes that make it possible for
them to eat nutritiously and play every day. More information is available at
www.ActionforHealthyKids.org, on Facebook at
http://www.facebook.com/pages/Action-for-Healthy-Kids/267076500068?ref=mf and
on Twitter at https://twitter.com/Act4HlthyKids.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter,
Kellogg Company (NYSE:K) is the world's leading producer of cereal, second
largest producer of cookies and crackers and - through the May 2012
acquisition of the iconic Pringles® business - the world's second largest
savory snacks company. In addition, Kellogg is a leading producer of frozen
foods. Every day, our well-loved brands - produced in 18 countries and
marketed in more than 180 countries - nourish families so they can flourish
and thrive. With 2011 sales of more than $13 billion, these brands include
Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®,
Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®,
and many more. To learn more about Kellogg Company, including our corporate
responsibility initiatives and rich heritage, please visit
www.kelloggcompany.com.

Lorna

Lorna Grisby
Communications Manager
Action for Healthy Kids
600 W. Van Buren Street, Suite #720
Chicago, IL 60607
312 878 7672 (T, W, F)
773 280 9256 (M,Th)
lorna@ActionforHealthyKids.org
Take Action for Healthy Kids!

Who we are

Action for Healthy Kids® fights childhood obesity, undernourishment and
physical inactivity by helping schools become healthier places so kids can
live healthier lives. We partner with a legion of dedicated volunteers -
teachers, students, moms, dads, school wellness experts and more - from within
the ranks of our 34,000 constituency to create healthful school changes. After
all, everyone has a part to play in ending the nation's childhood obesity
epidemic. Our programs, tools and resources make it possible so that many
people can.

Our grassroots efforts are supported by a collaboration of more than 70
organizations, corporations and government agencies. Working together, we're
giving kids the keys to health and academic success by meeting them where they
are - in the classroom, in the cafeteria and on the playground - with fun
physical activity and nutrition lessons and changes that make it possible for
them to eat nutritiously and play every day.

This information was brought to you by Cision http://www.cisionwire.com
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The following files are available for download:

 wkr0006.pdf  School Grants for Healthy Kids Release
 
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