Polycom Enables Bella I to Conduct Plastic Surgery Consultations and Diagnoses Remotely via Secure Video Collaboration Between

  Polycom Enables Bella I to Conduct Plastic Surgery Consultations and
  Diagnoses Remotely via Secure Video Collaboration Between Physicians and
  Patients in Korea and China

Polycom Secure, HD Video Collaboration Solutions Help Bella I of Korea Create
                         New Medical Counseling Model

Business Wire

BEIJING -- November 12, 2012

Polycom, Inc. (Nasdaq: PLCM), the global leader in open standards-based
unified communications and collaboration (UC&C), announced that the Korean
plastic surgery counseling institution Bella I Co., Ltd. is using Polycom
secure, HD video collaboration solutions to provide customers with remote
pre-surgery counseling and diagnosis, and post-surgery follow-up services.
This is the first application of remote plastic surgery counseling between
Korea and China. Polycom’s video collaboration solutions have helped Bella I
create a brand new operational model for the cosmetic and plastic surgery

Bella I is devoted to providing counseling services to visitors coming to
Korea for plastic and cosmetic surgery, primarily offering customers
anti-aging and beautification surgery options. Bella I understands that
customers who seek cosmetic surgery options often have to travel long
distances multiple times for pre-surgery counseling, onsite surgery and
post-surgery follow-up visits. In addition, as a professional cosmetic surgery
institution, Bella I often conducts business exchanges or performs remote
diagnoses with its partners throughout China. The Polycom HDX 6000 room video
collaboration system makes it easy for customers in China to communicate with
Korean cosmetic surgeons and for Bella I to conduct daily meetings with its
partners in China in a highly efficient way.

The public, network-based remote diagnostic system powered by Polycom offers
Bella I a business operation model that facilitates remote exchanges,
communications, and diagnoses, resulting in significant cost savings,
increased sales and improved administrative efficiencies. The system is able
to provide secure HD face-to-face video meetings with low bandwidth as a
result of H.264 High Profile. Its HD meeting network protection mechanism
satisfies the requirements for extremely clear audio-visual transmission
between the Bella I main office in Korea, the main office in Beijing, and
various partners in China. In addition, to guarantee that cosmetic surgery
specialists have advanced knowledge of each customer’s facial and physical
traits, the Polycom video solution is equipped with an additional screen
enlarging feature, which enlarges the room in the original screen by 10 times
to clearly present skin texture and structure. With this feature, specialists
are able to perform cosmetic surgery outcome assessments, such as checking if
double-fold eyelids are symmetrical or if the nose is prominent enough.
Secondly, after cosmetic surgery, doctors can also assess the surgical outcome
and subsequent care by conducting follow-up visits through the system while
patients are recovering from the surgery.

Mr. Yu ZhunJia, General Manager of Bella I Beijing, indicates that, “With
Polycom’s secure HD video collaboration solutions, Bella I is able to
establish a new business model for the cosmetic surgery industry. It is
generally believed that video systems are for conducting video conferences
only. We extended the application and have now obtained very strong results,
and are greatly indebted to Polycom for its great help in our operations.”

As the global leader in unified communications and collaboration and video
solutions, Polycom helps its customers enhance services by providing advanced
video collaboration experiences and assisting them in realizing a transformed
business mode and operational model through customized industry solutions.
Steven Li, General Manager of Polycom’s Greater China region, says, “As remote
medical consultations and telemedicine continue to develop, the demand for
video solutions in the Chinese market is increasing each year. It is our
belief that Polycom’s leading solutions and customized professional services
will offer the healthcare community with more unique experiences and help our
customers enhance their diagnostic efficiency, while at the same time reducing
travel costs and improving quality of service.”

About Polycom

Polycom is the global leader in open standards-based unified communications
and collaboration (UC&C) solutions for voice and video collaboration, trusted
by more than 415,000 customers around the world. Polycom solutions are powered
by the Polycom® RealPresence® Platform, comprehensive software infrastructure
and rich APIs that interoperate with the broadest set of communication,
business, mobile and cloud applications and devices to deliver secure
face-to-face video collaboration in any environment. Polycom and its ecosystem
of over 7,000 partners provide truly unified communications solutions that
deliver the best user experience, highest multi-vendor interoperability, and
lowest TCO Visit www.polycom.com or connect with us on Twitter, Facebook, and
LinkedIn to learn how we're pushing the greatness of human collaboration

© 2012 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom logo, and the
names and marks associated with Polycom's products are trademarks and/or
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Polycom, Inc.
Amy Jin, +86 10 8588 4813
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