Cellcom Israel Announces Update Regarding Purported Class Action Pending Against the Company

   Cellcom Israel Announces Update Regarding Purported Class Action Pending
                             Against the Company

PR Newswire

NETANYA, Israel, November 11, 2012

NETANYA, Israel, November 11, 2012 /PRNewswire/ --

Cellcom Israel Ltd. (NYSE: CEL) (the "Company") provided an update with
respect to a purported class action pending against the Company in respect to
the network malfunction that occurred on December 1, 2010. An amendment has
been filed with the court under the previously reported procedural agreement
among the plaintiffs of several purported class actions filed against the
Company in relation to the malfunction. The plaintiffs include causes of
actions and remedies allegedly sought in purported class actions dismissed
under the procedural agreement and update the claimed amount of approximately
NIS 61 million to NIS 350 per customer in a private calling plan and NIS 700
per customer in a business calling plan and add approximately NIS 1.182
billion for non monetary damages as well as the relative portion of the
monthly payment relating to the hours of the malfunction.

The Company believes that part of the amendment is not in line with the
procedural agreement and will address the amendment when responding to the
claim. 

For additional details regarding the purported class actions filed in relation
to the malfunction see the Company's interim financial statements for Q3/2011
under "Note 8 - Contingent Liabilities" - section 6, filed on Form 6-K, on
November 15, 2011. 

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular
provider; Cellcom Israel provides its approximately 3.333 million subscribers
(as at June 30, 2012) with a broad range of value added services including
cellular and landline telephony, roaming services for tourists in Israel and
for its subscribers abroad and additional services in the areas of music,
video, mobile office etc., based on Cellcom Israel's technologically advanced
infrastructure. Cellcom Israel operates an HSPA 3.5 Generation network
enabling advanced high speed broadband multimedia services, in addition to
GSM/GPRS/EDGE networks .Cellcom Israel offers Israel's broadest and largest
customer service infrastructure, including telephone customer service centers,
retail stores, and service and sale centers, distributed nationwide. Through
its broad customer service network Cellcom Israel offers technical support,
account information, direct to the door parcel delivery services, internet and
fax services, dedicated centers for the hearing impaired, etc. Cellcom Israel
further provides through its wholly owned subsidiaries internet connectivity
services and international calling services, as well as landline telephone
communication services in Israel, in addition to data communication services.
Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL)
and the Tel Aviv Stock Exchange (CEL). For additional information please visit
the Company's website http://www.cellcom.co.il

Company Contact
Yaacov Heen
Chief Financial Officer
investors@cellcom.co.il
Tel: +972-52-998-9755

Investor Relations Contact
Porat Saar
CCG Investor Relations Israel & US
cellcom@ccgisrael.com
Tel: +1-646-233-2161

SOURCE Cellcom Israel Ltd.