Lands' End Supports Madison's American Family Children's Hospital

      Lands' End Supports Madison's American Family Children's Hospital

Hospital Receives a Portion of Sales from the Prairie Towne Lands' End Store's
Special Shopping Weekend Event

PR Newswire

DODGEVILLE, Wis., Nov. 9, 2012

DODGEVILLE, Wis., Nov. 9, 2012 /PRNewswire/ -- As part of Lands' End's
continued efforts to support communities and organizations in the Madison
area, the newly redesigned Prairie Towne Lands' End store hosted a Special
Shopping Weekend on November 3^rd and 4^th benefiting Madison's American
Family Children's Hospital. 

(Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)

In an effort to raise funds to help support the American Family Children's
Hospital, during the Special Shopping Weekend, for each purchase made at the
Prairie Towne Lands' End store, 10 percent of the sale was donated directly to
the hospital.  Additionally, as a special thank you to the hospital's
supporters, shoppers who mentioned the Children's Hospital received 10 percent
off of their total purchase.

"Customers participating in the Special Shopping event were excited Lands' End
was offering the community an opportunity to give back to the beloved
hospital," said Stacey Albert, Prairie Towne Lands' End Store Manager. 
"Lands' End is proud to continually support local organizations that work hard
to take care of Madison's community members."

The Special Shopping Weekend's efforts raised $5,000 for the American Family
Children's Hospital.

About Lands' End®
Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.® Lands' End delivers timeless style
for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).

SOURCE Lands' End

Website: http://www.landsend.com
Contact: Michele Casper, Lands' End, +1-608-935-4633,
michele.casper@landsend.com, @LEprMichele