IBM Delivers New Software To Help Organizations Build Smarter Products

    IBM Delivers New Software To Help Organizations Build Smarter Products

PR Newswire

ARMONK, N.Y., Nov. 9, 2012

ARMONK, N.Y., Nov. 9, 2012 /PRNewswire/ --IBM (NYSE: IBM) today announced
new software to help organizations bring intelligence to the products, systems
and applications people use everyday. From creation to development and
delivery, the new software simplifies the entire process enabling
organizations to reduce costs, address compliance and regulatory requirements
and ultimately get innovative products to market quickly.

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From cars to surgical robots, everyday products and systems are becoming more
sophisticated due in part to an infusion of software. As products become more
intelligent, the number of interactions between the software, mechanical and
electrical components increases and becomes more complicated. The challenge
for businesses that build these "smarter products" is how to address this
complexity without slowing development or increasing costs.

With the new IBM Engineering Lifecycle Manager software engineers can now step
back and view a project in its entirety to better understand the hundreds of
thousands of complex interactions. The software provides searching, querying,
viewing and impact analysis across multiple engineering disciplines. This more
holistic view of the project helps an organization make better design
decisions by identifying potential conflicts and variables that could delay
the project and cause cost overruns.

"The formula is simple. To succeed companies must deliver innovative products
faster and at a lower cost than their competitors," said Kristof Kloeckner,
general manager IBM Rational Software. "The new offerings from IBM help
organizations move beyond the siloed development process of the past 10 years,
integrate the engineering disciplines and see the big picture to ultimately
develop, test and deliver a better solution."

To hear more from Kristof on the new software from IBM visit:

Everywhere people turn today, the addition of software into products and
systems is enabling exciting new capabilities. Keeping up with these advances
can be challenging for the developers. For example, a new car can have 5 to 15
million lines of software code that are reliant on and integrate with
thousands of mechanical and electrical components. If there is a change to
the software that controls the automatic braking system of the car, the
product development team needs to assess the impact of that change to other
software code and systems.

Without the new IBM software, answering questions such as will the braking
system still work or will this cause the project to go over budget, could take
months of compiling data by hand from external sources. With the new IBM
software, engineers could run a query and quickly identify and analyze the 
dependencies between the potentially thousands of systems and software design

Failure to understand these dependencies and relationships can be costly.
Systems engineering mistakes are estimated to cost companies more than 22
billion dollars in the United States alone. When you consider the increasing
compliance requirements faced by many industries the risk increases. One
compliance failure generates an estimated $81 million dollars in extra costs
for firms earning more than $1 Billion dollars in revenues.

The Need for Continuous Delivery

As mobile applications, devices and systems are becoming more sophisticated,
market demand for personalization, customization and frequent updates has
skyrocketed. The ability to continuously deliver high quality software to the
market quickly and efficiently is now key to competitive advantage. In a
forthcoming IBM Institute for Business Value study, 54% of companies
identified software development as crucial to their competitive advantage, yet
only 25 percent said they are able to leverage software for competitive
advantage today.

To help organizations deliver software innovations quickly and efficiently,
the company also unveiled IBM SmartCloud Continuous Delivery. This new
offering helps developers address some of the key inhibitors to rapid and cost
effective software delivery including timely access to feedback from clients,
ongoing collaboration with line of business and the ability to automate key

IBM SmartCloud for Continuous delivery helps companies reduce software
delivery cycle time by:

  oAccelerating the time from code creation to deployment from days to
    minutes through automation, standardization and repeatable processes.
  oSimplifying collaboration across an organization through joint projects
    plans, shared workflows and tasks for building, testing and deploying
  oAutomatically tracking project changes such as development code and
    application configuration and running pipeline tasks when appropriate.
  oHelping match business growth needs by near-instant deployment of hundreds
    of virtual machines for development, test or production requirements.
  oReducing development time and complexity by providing code for repeatable

IBM SmartCloud Continuous Delivery and IBM Rational Engineering Lifecycle
Manager are now available.

To learn more about how software is powering a planet of intelligent things

For more information

Erica Topolski (617) 693 2816

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