Hill+Knowlton Aims High with New Flight School Crisis Simulation

  Hill+Knowlton Aims High with New Flight School Crisis Simulation

 Integrated monitoring-and-response approach ushers crisis training into the
                                 digital age

Business Wire

CALGARY, Alberta -- November 09, 2012

Hill+KnowltonStrategies (H+K) is pleased to introduce Flight School, a new
comprehensive crisis simulation tool that combines H+K communications training
experts, customized materials and new proprietary technology. Flight School
was developed through a close collaboration between crisis communications
professionals, digital strategists and engineers and provides participants in
crisis exercises with the opportunity to overcome challenges in a
comprehensive, timely and strategic manner.

“Flight School gives our clients an authentic, real-time crisis experience
they won’t find anywhere else,” says Jane Shapiro, national service leader,
corporate and crisis communications, H+K. “The key to Flight School is
realism. Digital communications and social media play a key role in any crisis
management and response. Flight School allows participants to interact with
these elements, monitoring and utilizing social media to manage a simulated
crisis situation.”

The platform’s ‘dashboard’ shows participants what would be happening in the
news media, on blogs, on Twitter, and Facebook. Participants do more than just
watch -- they participate. Clients can issue a press release, write a blog
post, respond to clients on Twitter, or craft a post for their Facebook page.
Completely secure and private, Flight School’s dashboard allows clients to
interact with both traditional and social media without running the risk of
posting anything publicly. This also allows them to incorporate social media
managers and others responsible for front-line response directly into the

“The velocity with which information and images travel across the social web
presents huge problems for the crisis communications team,” said Boyd Neil,
national service leader, social media and digital communications, H+K. “Unless
teams are practiced in responding with the same speed — while providing
accurate context and facts — the crisis ‘story’ will be written by others.”

For additional details about Flight School and to see a video of the
simulation, visit http://www.hkstrategies.com/flightschool.

About Hill+Knowlton Strategies Canada

With nine offices across the country, Hill+Knowlton Strategies
(hkstrategies.ca) is a leader in both public relations and public affairs. The
company is the No. 1-rated strategic communications firm in Canada. It
specializes in corporate communications, public affairs, marketing
communications, crisis, energy, technology, health care, digital
communications, financial communications and transactions. The only
communications firm to have earned the Order of Excellence from Excellence
Canada, it is also recognized as one of the 2012 Best Workplaces in Canada.
Its parent company, Hill+Knowlton Strategies Inc., has 86 offices in 46
countries as well as an extensive associate network and is a member of WPP
(NASDAQ: WPPGY) (www.wpp.com), one of the world’s largest communications
services groups.


Cameron Gordon, 416-413-4573
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